Wiley-VCH - Kommunikation und Medienforschung

Strategic Organizational Communication

Conrad, Charles R. / Poole, Marshall Scott — 10 Feb 2012 08:18:11 +0100

With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories. New and revised case studies provide a fresh view on perennial topics while incorporating perspectives from a variety of disciplines that makes this the definitive source. [520 Seiten, Softcover]

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Indian Media

Athique, Adrian — 6 Feb 2012 08:18:30 +0100

The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision-makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers. [244 Seiten, Softcover]

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Indian Media

Athique, Adrian — 6 Feb 2012 08:18:29 +0100

Digital Universe

Seel, Peter B. — 6 Feb 2012 08:17:51 +0100

Digital Universe analyzes the effects of the diffusion of digital telecommunication technology on societies in both the developed and developing world. It examines the shift from analog to digital technology in telecommunication, the convergence of formerly separate mediums of communication, and the emergence of the Internet as the network that encompasses all other networks. Digital telecommunication technologies are transforming daily life in cultures around the world and this book examines the positive and negative effects of these changes. [288 Seiten, Softcover]

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Digital Universe

Seel, Peter B. — 6 Feb 2012 08:17:50 +0100

Media Literacies

Hoechsmann, Michael / Poyntz, Stuart R. — 23 Jan 2012 08:17:49 +0100

What exactly does it mean to be 'literate' in this new media era? Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book explores the history and emergence of media education, contemporary youth and its digitally mediated lives, digital literacy, and critical citizenship. Media Literacies provides students and educators alike with an invaluable theoretical and practical approach to understanding media literacy in the remarkable digital age we find ourselves in. [248 Seiten, Hardcover]

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Media Literacies

Hoechsmann, Michael / Poyntz, Stuart R. — 23 Jan 2012 08:17:47 +0100

Digital Futures for Cultural and Media Studies

Hartley, John — 23 Jan 2012 08:17:27 +0100

An ambitious rendering of the digital future from a pioneer of media and cultural studies, a wise and witty take on a changing field, and our orientation to it. [256 Seiten, Softcover]

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Digital Futures for Cultural and Media Studies

Hartley, John — 23 Jan 2012 08:17:26 +0100

An ambitious rendering of the digital future from a pioneer of media and cultural studies, a wise and witty take on a changing field, and our orientation to it. [256 Seiten, Hardcover]

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The Social Media MBA

Holloman, Christer — 9 Jan 2012 08:18:49 +0100

In essence, the book will help business professionals that already know and work with social media to take their knowledge to the next level ... to become experts within their organizations. It is aimed not just marketers but at every decision maker in the organization: CEO, CTO, Product Director, Sales Director. Armed with the tools of this book they will be able to understand how to: * Make Social Media part of the company's DNA * Justify increased spend on Social Media * Get how others are creating success via Social Media * Know what the future holds for Social Media Readers can ensure they are using social media channels appropriately, and with purpose: * They will be able to understand the change that social media brings to the traditional flow of an organization - and learn how to form a strategy to prepare for change and how to roll out Social Media strategies for the entire organization (including ten tips to point the way) * They will understand the impact and ROI of Social Media on the organization, and how to develop a business case for investment * They will draw insights on cultural and linguistic challenges of Social Media The contributions from the 18 Social Media experts bring an enormous breadth of practical, hands-on experience to the topic area. Each chapter offers key learning points and take outs that will make this a must have how to book for any business person wanting to raise their game in Social Media. [276 Seiten, Hardcover]

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WikiLeaks

Beckett, Charlie / Ball, James — 9 Jan 2012 08:18:17 +0100

WikiLeaks is the most challenging journalistic phenomenon to have emerged in the digital era. It has provoked anger and enthusiasm in equal measure, from across the political and journalistic spectrum. WikiLeaks poses a series of questions to the status quo in politics, journalism and to the ways we understand political communication. It has compromised the foreign policy operations of the most powerful state in the world, broken stories comparable to great historic scoops like the Pentagon Papers, and caused the mighty international news organizations to collaborate with this tiny editorial outfit. Yet it may also be on the verge of extinction. This is the first book to examine WikiLeaks fully and critically and its place in the contemporary news environment. The authors combine inside knowledge with the latest media research and analysis to argue that the significance of Wikileaks is that it is part of the shift in the nature of news to a network system that is contestable and unstable. Welcome to Wiki World and a new age of uncertainty. [180 Seiten, Softcover]

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WikiLeaks

Beckett, Charlie / Ball, James — 9 Jan 2012 08:18:16 +0100

The Public Relations Handbook for Nonprofits

Feinglass, Art — 4 Jan 2012 08:17:39 +0100

[Softcover]

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Faktor V

Wachs, Friedhelm — 2 Jan 2012 08:17:11 +0100

92 Prozent aller Verhandlungen enden nicht mit dem optimalen Ergebnis. Auch erfahrene Verhandler machen große Fehler, weil sie sich auf früher gemachte Erfahrungen verlassen. Verhandlungen werden nicht erst am Verhandlungstisch, sondern bereits in der Vorbereitung entschieden. [279 Seiten, Hardcover]

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Verhandeln - Das Buch

Gates, Steve — 2 Jan 2012 08:17:06 +0100

In Verhandeln - Das Buch präsentiert Steve Gates, ein weltweit führender Experte, dem Leser sein Regelwerk für den kompletten Verhandler, das aus 14 Verhaltensweisen und zehn Charakteristika besteht. Ziel ist der bestmögliche, nicht der optimale Verhandlungserfolg. [312 Seiten, Hardcover]

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The Handbook of Crisis Communication

Coombs, W. Timothy / Holladay, Sherry J. (eds.) — 29 Dec 2011 08:18:01 +0100

The Handbook of Crisis Communication is a comprehensive examination of the latest research and critical issues in crisis communication. It includes a thorough discussion of the theory and method behind crisis communication, as well as the latest insight into practice in the field. Incorporating the views and research of more than 50 top scholars, this cutting-edge collection includes in-depth analyses of well-known case studies in the field, from terrorist attacks in London and Madrid to Hurricane Katrina. The Handbook also explores the key emerging areas of new technology and global crisis communication. [766 Seiten, Softcover]

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Berufliche Netzwerke knüpfen für Dummies

Weber, Daniela — 16 Dec 2011 08:17:09 +0100

Erfolgreiches Networking - Dieses Buch zeigt Ihnen wie Sie im Internet und in der Realität berufliche Netzwerke knüpfen und nutzen können. [304 Seiten, Softcover]

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Communication2Win

Werner, Angélique — 15 Dec 2011 08:17:42 +0100

Ein Überblick über alle Facetten der Marketingkommunikation in der Welt von Google, XING, LinkedIn, Facebook, Twitter. Mit vielen Tipps für die klassischen Kommunikations- und Marketingkanäle und den systematischen Aufbau von Social Media zur Verstärkung traditioneller Maßnahmen. [251 Seiten, Hardcover]

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The Wiley-Blackwell History of American Film

Lucia / Grundmann, Roy / Simon, Art (eds.) — 12 Dec 2011 08:17:50 +0100

Comprising over 90 original essays written by an international cast of film scholars and richly illustrated with over 200 images, the Wiley-Blackwell History of American Film provides a chronological portrait of American film history from its origins to the present day. [2456 Seiten, Hardcover]

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Marital Communication

Kelley, Douglas — 14 Nov 2011 08:17:51 +0100

Marital Communication provides insight into healthy relationships for those who want to better understand key communication processes between long-term, committed, romantic partners. Writing with students, teachers, researchers, practitioners, and couples in mind, this book uses marriage as a proving ground to understand the processes necessary to build and maintain positive romantic relationships. Marital Communication develops the idea that marriage is a distinctive communication context (long-term, romantic, and committed) that uniquely influences various relationship processes. It focuses on three essential elements needed for healthy marital functioning: positive everyday communication, intimacy and love, and productive conflict management. The book finishes by describing how these essential elements change across the life-span, by examining marriage's dark side, and by focusing on the use of forgiveness to ensure a healthy longevity. Soundly documented with current research and written in a manner accessible to student and researcher alike, Marital Communication is an ideal supplement for current courses focusing on family communication, interpersonal and relational communication, and conflict. It is also an excellent, resource for the relationship professional. [208 Seiten, Softcover]

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Marital Communication

Kelley, Douglas — 14 Nov 2011 08:17:50 +0100

Journalismus für Dummies

Löwisch, Henriette — 10 Nov 2011 08:18:42 +0100

Die Autorin erläutert die Aufgaben und Rollen von Journalisten. Sie weiht Sie in die Sprache der Journalisten ein und zeigt, wie aus Informationen Nachrichten und Meinungen werden. Sie erfahren, welche Wege in den Journalismus führen und wie der Alltag von Journalisten aussieht. [352 Seiten, Softcover]

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Das Power-Web

Prout, Sarah — 10 Nov 2011 08:18:19 +0100

Ein eigenes Business online aufzubauen, ist nicht schwer. Machen Sie endlich mehr aus Ihren Ideen und erfahren Sie, wie Sie damit gleichzeitig frei und einfluss-reich werden! [184 Seiten, Softcover]

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The Handbook of Gender, Sex and Media

Ross, Karen — 31 Oct 2011 08:18:25 +0100

The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. [608 Seiten, Hardcover]

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Communicating Emotion at Work

Waldron, Vincent R. — 17 Oct 2011 08:18:25 +0200

Communicating Emotion at Work chronicles the rich emotional experiences of employees drawn from a broad cross-section of industries and occupations. It takes a decidedly positive approach, recognizing that emotional communication is a vital and creative response to the challenges of life in complex organizations. The text introduces readers to the engaging and cross-disciplinary body of research that has emerged around organizational emotion. At the same time, each chapter is steeped in real-life emotional narratives, concrete examples, and the contemporary trends that are changing the emotional tenor of work. [200 Seiten, Softcover]

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Communicating Emotion at Work

Waldron, Vincent R. — 17 Oct 2011 08:18:23 +0200

Communication in Health Organizations

Apker, Julie — 17 Oct 2011 08:18:22 +0200

Communication in Health Organizations explores the communication processes, issues, and concepts that constitute health care organizing, specifically focusing on the interactions in organizational contexts that influence the lives of patients, health professionals, and other members of health institutions. This book integrates scholarship from communication, medicine, nursing, public health, and allied health to provide a comprehensive review of the research literature. This book uses a systems approach of organizations and communication to enhance reader understanding of the discursive complexities and contingences present in health settings. You will gain greater familiarity with how health institutions function communicatively, and why the people who work in health professions interact as they do. The text also provides you with multiple opportunities to analyze communication occurring in organizational contexts and apply communication skills to personal experiences. This knowledge may improve your own communication as a patient, employee, or consumer. Further, by understanding and applying book concepts, you can enhance communication in health organizations and, ultimately, benefit health care delivery. Communication in Health Organizations offers students, researchers, and health practitioners with a unique multi-disciplinary perspective that invites stimulating reflection, discussion, and application of communication issues affecting today's health system. [208 Seiten, Softcover]

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Communication in Health Organizations

Apker, Julie — 17 Oct 2011 08:18:21 +0200

Techniken der Schlagfertigkeit für Dummies Das Pocketbuch

Teufert, Gero — 17 Oct 2011 08:17:28 +0200

Fühlen Sie sich manchmal sprachlos bei Vorwürfen, kritischen Fragen oder verbalen Tiefschlägen? Mit diesem Buch verschaffen Sie sich eine gehörige Portion Schlagfertigkeit, die Sie stets wortgewandt und rhetorisch überlegen kontern lässt. [128 Seiten, Softcover]

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Im Ausland leben für Dummies

Kranjc, Marco — 17 Oct 2011 08:17:19 +0200

Sie wollen im Ausland ein neues Leben anfangen oder ziehen aus beruflichen Gründen für einige Zeit ins Ausland? Dieses Buch begleitet Sie von der Entscheidungsfindung bis zum Einleben in der neuen Heimat und hilft Ihnen, auftretende Schwierigkeiten erfolgreich zu meistern. [342 Seiten, Softcover]

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Television Studies

Gray, Jonathan / Lotz, Amanda D. — 10 Oct 2011 08:17:58 +0200

Television Studies provides an overview of the origins, central ideas, and intellectual traditions of television studies. The book charts the establishment of the field, and examines its various approaches and objects of study. What have been the primary areas of inquiry in television studies? Why and how did these areas develop? How have scholars studied them? How are they developing? What have been television studies' key works? The book answers these questions, by tracing the history of the field right up to present and emerging scholarship. For all those wondering how to study television, or even why to study television, Television Studies will provide a clear and engaging overview of key topics. The book works as a stand-alone introduction and by placing key works in a broader context it can also provide an excellent basis for an entire course. [200 Seiten, Softcover]

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Television Studies

Gray, Jonathan / Lotz, Amanda D. — 10 Oct 2011 08:17:56 +0200

News and Numbers

Cohn, Victor / Cope, Lewis / Cohn Runkle, Deborah — 19 Sep 2011 08:17:19 +0200

[200 Seiten, Hardcover]

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Small Talk auf Englisch für Dummies Das Pocketbuch

Blöhdorn, Lars M. / Hodgson-Möckel, Denise — 8 Sep 2011 08:17:25 +0200

Small Talk betreiben und das auch noch auf Englisch? Mit »Small Talk auf Englisch« lernen Sie das Wichtigste zu Plaudereien auf Englisch und werden bald merken: Es macht Spaß! [128 Seiten, Softcover]

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Auf Englisch verhandeln für Dummies Das Pocketbuch

Blöhdorn, Lars M. / Hodgson-Möckel, Denise — 8 Sep 2011 08:17:24 +0200

Lars M. Blöhdorn und Denise Hodgson-Möckel geben Ihnen die wichtigsten Vokabeln und Redewendungen für Verhandlungen auf Englisch an die Hand. Die Autoren verraten Ihnen auch, wie Sie so manche Klippe bei schwierigen Verhandlungen umschiffen können. [128 Seiten, Softcover]

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Meetings auf Englisch für Dummies Das Pocketbuch

Blöhdorn, Lars M. / Hodgson-Möckel, Denise — 8 Sep 2011 08:17:23 +0200

Sie wollen ein Meeting organisieren und das auch noch auf Englisch? In »Meetings auf Englisch für Dummies« erfahren Sie alles, was Sie wissen müssen über die richtige Vorbereitung, Durchführung und über Präsentationstechniken. So wird Ihr englischsprachiges Meeting zum Erfolg. [128 Seiten, Softcover]

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Organizational Rhetoric

Conrad, Charles R. — 5 Sep 2011 08:18:11 +0200

Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoricÑthe strategic use of symbols to manipulate popular opinion and political power. Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study. This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change. [208 Seiten, Softcover]

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Organizational Rhetoric

Conrad, Charles R. — 5 Sep 2011 08:18:10 +0200

The News and Public Opinion

McCombs, Maxwell / Holbert, Lance / Kiousis, Spiro / Wanta, Wayne — 5 Sep 2011 08:18:04 +0200

The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life. [272 Seiten, Softcover]

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The News and Public Opinion

McCombs, Maxwell / Holbert, Lance / Kiousis, Spiro / Wanta, Wayne — 5 Sep 2011 08:18:02 +0200

Managing Corporate Social Responsibility

Coombs, W. Timothy / Holladay, Sherry J. — 5 Sep 2011 08:17:56 +0200

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices. [200 Seiten, Softcover]

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Diversity in U.S. Mass Media

Luther, Catherine A. / Lepre, Carolyn Ringer / Clark, Naeemah — 5 Sep 2011 08:17:51 +0200

Diversity in U.S. Mass Media offers comprehensive coverage of the evolution and myriad issues surrounding portrayals of social groups within the mass media of the United States. Issues addressed include representations of race/ethnicity, gender, sexual orientation, disability, and class in films, television, and the press. By providing insights into the ways social groups are represented through both traditional media outlets and new electronic media, Diversity in U.S. Mass Media can help us immeasurably in gaining a better understanding of groups and individuals different from ourselves. [384 Seiten, Hardcover]

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Diversity in U.S. Mass Media

Luther, Catherine A. / Lepre, Carolyn Ringer / Clark, Naeemah — 5 Sep 2011 08:17:50 +0200

News and Numbers

Cohn, Victor / Cope, Lewis / Cohn Runkle, Deborah — 5 Sep 2011 08:17:48 +0200

News & Numbers focuses on how to evaluate statistical claims in science, health, medicine, and politics. It does so by helping readers answer three questions about all scientific studies, polls, and other statistical claims: What can I believe? What does it mean? and How can I explain it to others? Updated throughout, this long overdue third edition brings the classic text into the 21st century with a complete updating of examples, case studies, and stories. The text emphasises common sense approaches for analyzing statistics and terms are explained in easy-to-understand, non-technical language. [200 Seiten, Softcover]

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The World News Prism

Hachten, William A. / Scotton, James F. — 29 Aug 2011 08:18:33 +0200

Fully revised and updated, the 8th edition of The World News Prism analyzes the changing role of transnational news media in the 21st-century globalized world and its impact on rapidly changing news events. New material includes a new chapter dedicated to evolving traditional and new social media in Middle East and features important updates on the decline of print media in the West and the challenges this poses to global reporting. [262 Seiten, Softcover]

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Managing Corporate Social Responsibility

Coombs, W. Timothy / Holladay, Sherry J. — 29 Aug 2011 08:18:28 +0200

Decadence of Industrial Democracies

Stiegler, Bernard — 15 Aug 2011 08:18:10 +0200

Translated by DANIEL ROSS Bernard Stiegler is one of the most original philosophers writing today about new technologies and their implications for social, political and personal life. Drawing on sources ranging from Plato and Marx to Freud, Heidegger and Derrida, he develops a highly original account of technology as grammatology, as a technics of writing that constitutes our experience of time, memory and desire, even of life itself. Society and our place within it are shaped by technical reproduction which can both expand and restrict the horizons and possibilities of human agency and experience. In the three volumes of Disbelief and Discredit Stiegler argues that this process of technical reproduction has become dangerously divorced from its role in the constitution of human experience. Radically challenging the optimistic view of new technologies as facilitators of learning and progress, he argues new marketing techniques shortcircuit thought and disenfranchise consumers, programming them to seek short-term gratification. These practices of 'libidinal economics' have profound consequences for nature of human desire and they underpin the social and psychological malaise of contemporaty industrial society. In this opening volume Stiegler argues that the industrial model implemented since the beginning of the twentieth century has become obsolete, leading capitalist democracies to an impasse. A sign of this impasse and of the decadence to which it leads is the banalization of consumers who become ensnared in a perpetual cycle of consumption. This is the new proletarianization of the technologically infused, hyper-industrial capitalism of today. It produces a society cut off from its past and its future, stultifying human development and turning democracy into a farce in which disbelief and discredit inevitably arise. [200 Seiten, Softcover]

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Decadence of Industrial Democracies

Stiegler, Bernard — 15 Aug 2011 08:18:09 +0200

The Student Newspaper Survival Guide

Kanigel, Rachele — 15 Aug 2011 08:18:00 +0200

The Student Newspaper Survival Guide is a hands-on-guide for student reporters, editors, page designers, photographers, Webmasters, and advertising sales representatives -- as well as the advisers and business managers who counsel them -- on all aspects of putting out a college newspaper. Updated to reflect the incredible changes in the media industry over the past few years, the second edition includes chapters on social media and multimedia tools for reporting and distributing the news and encouraging community interaction. Fresh examples have been pulled from recent headlines in college newspapers around North America. [314 Seiten, Softcover]

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The Handbook of Communication and Corporate Social Responsibility

Ihlen, Øyvind / Bartlett, Jennifer / May, Steve (eds.) — 27 Jun 2011 08:17:49 +0200

There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps. Contributions from leading scholars in PR, organizational communication, and management show how theories of discourse, cognitive psychology, and rhetoric enrich our understanding of CSR communication. Suitable for upper-level undergraduates, graduates, and professionals. [608 Seiten, Hardcover]

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