Wiley-VCH - Grafikdesign

Meggs' History of Graphic Design

Meggs, Philip B. / Purvis, Alston W. — 21 Dec 2011 08:17:09 +0100

Meggs' History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses. [624 Seiten, Hardcover]

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Typographic Design

Carter, Rob / Meggs, Philip B. / Day, Ben — 5 Dec 2011 08:18:59 +0100

Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology. [368 Seiten, Softcover]

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Designing for Print

Conover, Charles — 28 Nov 2011 08:17:41 +0100

This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite 5. Packed with real-world design exercises, this revised edition is fully updated to align with CS5. Now in full color throughout, along with dozens of sidebars and step-by-step descriptions, this complete resource walks readers through the design process in the same order actual projects are implemented, with content that progresses from planning through execution. Graphic designers are sure to increase their skill and boost their creativity with the use of this book. [256 Seiten, Softcover]

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A Guide to Graphic Print Production

Johansson, Kaj / Lundberg, Peter / Ryberg, Robert — 9 Nov 2011 08:17:21 +0100

Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all steps in the print production process with detailed explanations supported by informative sidebars and full-color illustrations. The new Third Edition is fully updated to reflect all aspects of digital printing and the most current technologies. New and improved information covered includes variable data printing, sustainability, large/wide format printing, inks, and color management. [400 Seiten, Hardcover]

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Brand Atlas

Wheeler, Alina — 4 Apr 2011 08:17:11 +0200

An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity, now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: * Speaks to a broad range of stakeholders in the branding process--from CEOs to designers to brand managers * Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy * Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets. [144 Seiten, Hardcover]

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Introduction to Graphic Design Methodologies and Processes

Bowers, John — 22 Feb 2011 08:17:16 +0100

A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants--a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible--and inspiring. [144 Seiten, Softcover]

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Understanding Color

Holtzschue, Linda — 16 Feb 2011 08:17:09 +0100

Color theory and related color issues are taught in many design schools. The issues surrounding the use of color in a digital realm are of increasing importance. Understanding Color, Fourth Edition offers simple, plain-language explanations of the scientific basis of color perception, an overview of the leading theories of color and explanations of the seeming conflicts among them, and for each concept presented, examples of how theoretical information is applied in solving common problems in color design. This book is invaluable for designers in making sound color choices. [272 Seiten, Softcover]

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