Wiley-VCH - Business & Management

Great Webinars

Clay, Cynthia — 10 Feb 2012 08:18:48 +0100

Great Webinars Great Webinars provides a profoundly practical and easy-to-follow template for creating and facilitating stimulating webinars that engage learners as active participants, while creating the kind of energetic 'buzz' that is the hallmark of successful learning experiences. The book is sure to benefit both seasoned instructors and subject matter experts who are new to teaching. I sure wish this book had existed when I began conducting webinars back in the mid 1990s.--Carol Willett, former chief learning officer, US Government Accountability Office Not only has Cindy Clay put the adult learning principles into practice, she has created an approach to the design, development and delivery of a virtual workshop that is potentially more engaging than being face-to-face. Great Webinars captures all the essentials to creating a great on-line learning experience. . . . Thanks to the lessons learned in this book, we can now move full speed ahead with our e-learning strategy and I can now feel confident we will be teaching versus simply reaching our customers.--Karen Pacent, director, Learning and Leadership Development, United States Tennis Association Great Webinars is written in a smart, authentic, practical, sassy, and easy-to-follow way. It reminds us to bring our participants' experience front and center if we want them to be enthralled, and the learning environment to be enriched. Cynthia Clay lets her own students tell us what is wrong with the current use of webinars and then proceeds to teach us how to build 'em better. It's like having her sit beside you saying, 'Don't worry . . . I'll get you there.' And she does.--Beverly Kaye, founder/CEO, Career Systems International; coauthor, Love 'Em or Lose 'Em and Getting Good People to Stay [208 Pages, Softcover]

Read More...

The Age of Deleveraging

Shilling, A. Gary — 10 Feb 2012 08:18:42 +0100

Top economist Gary Shilling shows you how to prosper in the slow-growing and deflationary times that lie ahead While many investors fear a rapid rise in inflation, author Gary Shilling, an award-winning economic forecaster, argues that the global economy is going through a long period of de-leveraging and weak growth, which makes deflation far more likely and a far greater threat to investors than inflation. Shilling explains in clear language and compelling logic why the world economy will struggle for several more years and what investors can do to protect and grow their wealth in the difficult times ahead. The investment strategies that worked for last 25 years will not work in the next 10 years. Shilling advises readers to avoid broad exposure to stocks, real estate, and commodities and to focus on high-quality bonds, high-dividend stocks, and consumer staple and food stocks. * Written by one of today's best forecasters of economic trends-twice voted by Institutional Investor as Wall Street's top economist * Clearly explains what to invest in, what to avoid, and how to cope with a deflationary, slow-growth economy * Demonstrates how Shilling has been consistently right about major economic trends since he began forecasting in the early 1980s Filled with in-depth insights and practical advice, this timely guide lays out a convincing case for why investors need to be prepared for a long period of weak growth and deflation-not inflation-and what you can do to prosper in the difficult times ahead. [544 Pages, Softcover]

Read More...

Bookkeeping Kit For Dummies

Epstein, Lita — 10 Feb 2012 08:18:35 +0100

The easy way to get a handle on bookkeeping Accurate and complete bookkeeping is crucial to any business owner, but it's also important to those who work with the business, such as investors, financial institutions, and employees. Bookkeeping For Dummies provides the easy and painless way to master this critical skill. You'll get clear and concise information on keeping track of transactions, figuring out balance sheets, keeping ledgers or journals, creating financial statements, and operating accounts for businesses, along with practices and examples to hone your skills. Plus, the bonus CD includes samples of bookkeeping forms, working papers, letters, resources, and spreadsheets. * Keeping track of transactions * Figuring out the balance sheet * Keeping a ledger and journal * Creating financial statements * Operating accounts for businesses * Recognizing assets and liabilities * Up-to-date tax information * Changes in small business regulations * Additional and complementary examples * Demonstration problems * True/false and multiple-choice questions and scenarios Whether you're a professional or a student looking to expand your skills, Bookkeeping Kit For Dummies is a one-stop resource for anyone interested in this ever-growing occupation. [432 Pages, Softcover]

Read More...

Leader to Leader (LTL), Volume 63, Winter 2012

LTL — 10 Feb 2012 08:18:33 +0100

HESSELBEIN & COMPANY Frances Hesselbein 4 The Seasons and Generations of Leadership Recognizing the importance of new callings and transitions. Howard M. Guttman 7 Helping Future Leaders Self-Coach to Win How individuals can take responsibility for their own personal growth. Kathleen Allen 13 Change Leaders: Creating Resilience in Uncertain Times Take an options approach to reduce the risk of decision making. Rajeev Peshawaria 19 Energizing the Organization Understanding the three buckets of expectations in the workplace. Joseph Grenny 26 Change Anything: The 21st-Century Approach to Performance Management and Avoiding the Willpower Trap Eliminating career-limiting habits through six sources of influence. EXECUTIVE FORUM Bill George 32 True North Groups: A Big Idea for Developing Leaders Support and confidence to face and navigate difficult situations in life and work. Jeff rey Gitomer 38 Authenticity Is Everything: An Interview with Jeffrey Gitomer Lessons from being both prolific and productive. Doug Conant and Mette Norgaard 44 TouchPoints: The Power of Leading in the Moment Finding a way to navigate the incessant stream of daily interactions. Jennifer Prosek 50 Creating the Owner's Mindset The Commission for Lifeas the cornerstone of an entrepreneurial culture. Dave Ulrich and Norm Smallwood 55 What Is Talent? Talent = competence xcommitment xcontribution. FROM THE FRONT LINES The Importance of Happiness in the Workplace 62 First become happy; then you'll become successful. Information Hubs: New Roles for Information Workers 63 Reaching full potential through smarter use of data and information. [72 Pages, Softcover]

Read More...

Good Counsel

Rosenthal, Lesley — 10 Feb 2012 08:18:28 +0100

A concise overview of the legal needs of nonprofit organizations Good Counsel is a compact and personable overview of the legal needs of nonprofits, crafted by one of America's most astute nonprofit general counsels. The book distills the legal needs of the 1.8 million tax-exempt organizations in the United States.Written in a clear and accessible style, with plenty of humor and storytelling as well as illustrative case studies, Good Counsel explains the basics of nonprofit corporate law, governance, and the tax exemption. It then takes a department-by-department look at legal topics relevant to program, fundraising, finance, communications, human resources, operations, contracts, government relations, and more. Good Counsel is designed help organizations fulfill their missions to do the public good. Designed to impart confidence and demystify the issues, Good Counsel is a must-read for nonprofit professionals and board members as well as lawyers and law students. Using Good Counsel as their playbook, lawyers, executives, and trustees can get an overview of the most common legal, governance, and compliance issues facing their organization and together ramp up a top-notch legal function. * Contains practice pointers, checklists, and assessment tools * Features sample contracts, licenses, and other form documents * Filled with case studies and end-of-chapter focus questions, as well as available lesson plans for easy classroom use by educators in business, management, public policy, and law schools Good Counsel is the first-of-its-kind guidebook written by the sitting General Counsel of a major nonprofit. Written by influential author, speaker, and Bar leader Lesley Rosenthal, the General Counsel of Lincoln Center for the Performing Arts, Good Counsel shares the insights of a Harvard Law School graduate with years of in-house and business law experience as well as board service. [352 Pages, Hardcover]

Read More...

Productive Workplaces

Weisbord, Marvin R. — 10 Feb 2012 08:17:30 +0100

This third edition of the classic resource, Productive Workplaces is smart, well-written and well-researched, thoughtful, somewhat provocative, and a one-of-a-kind review of the integration of economics, technology, and people. It covers such topics as: the work on self as integral to organizational change; the revision of Lewinian concepts for a new era; and the history behind getting everybody improving whole systems as a response to fast change and increasing diversity (not the same as using any particular method). The themes, case studies (many revisited), and models are as relevant as ever. [576 Pages, Hardcover]

Read More...

Human Resources Management for Health Care Organizations

Lombardi, Donald N. / Pynes, Joan — 10 Feb 2012 08:17:28 +0100

This book is a comprehensive guide to the essential areas of health care human resources management, and is an immediately useful practical handbook for practitioners as well as a textbook for use health care management programs. Written by the authors of Handbook for the New Health Care Manager and Human Resources Management for Public and Nonprofit Organizations, the book covers the context of human resources management in the unique health care business arena from a strategic perspective includes SHRM and human resources planning, organizational culture and assessment, and the legal environment of human resources management. Managing volunteers and job analysis performance appraisal instruments, training and development programs, and recruitment, targeted selection and hiring techniques are covered. Compensation policies and practices, employer-provided benefits management, implementation of training and organizational development programs, as well as labor-management relations for health care organizations and healthcare human resource information technology are covered, with practical examples and proven strategies amply provided in each chapter. [448 Pages, Softcover]

Read More...

An Unprogrammed Life

Saito, William Hiroyuki — 8 Feb 2012 08:17:20 +0100

The extraordinary story of a child prodigy and his remarkable entrepreneurial accomplishments If anyone has been there, done that in starting and managing businesses, it's William Saito. Saito is a truly unique personality, and his remarkable story, An Unprogrammed Life, is the compelling tale of a young entrepreneur. More than just a high-tech autobiography or how-to guide, the book is the extraordinary story of a self-taught genius who became a savvy, serial business success story. Founder of multiple profitable companies, Saito now devotes himself to helping others to do the same. This book chronicles the journey of Saito from a young computer nerd programming stock market trading algorithms for a major broker at the age of ten, to selling three separate companies to Microsoft and becoming one of the world's foremost experts on data security. Saito's story focuses on his two key passions--entrepreneurship and data security. An authority in encryption, authentication, and biometric technology, he is determined to fight the never-ending battle to secure personal and corporate information from criminals, terrorists, and rogue nations. The book provides a peek into the author's work with anti-terrorism and anti-crime units and the threats to personal and corporate security posed by ordinary cell phones, office copiers, and laptop PCs. * The incredible story of a child prodigy who was recognized in 1998 as Ernst & Young's Entrepreneur of the Year * Addresses Saito's extensive work consulting for clients worldwide, including the U.S. Department of Defense's Counter-terrorism unit, and the U.K., Russian, and Japanese governments * Includes a foreword from Carl J. Schramm, President & CEO of the Kauffman Foundation The extraordinary story of a child genius and his remarkable entrepreneurial skills, the book is both a fascinating insight and a true inspiration for readers everywhere. [256 Pages, Softcover]

Read More...

This is Social Commerce

Clapperton, Guy — 6 Feb 2012 08:19:20 +0100

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: * Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook * Building a loyal community who will keep coming back and buying from you * How to offer superb customer service to your social media consumers * Developing new product especially for this new environment * Measuring your ROI [186 Pages, Softcover]

Read More...

Corporations Don't Tweet...People Do

Semple, Euan — 6 Feb 2012 08:19:09 +0100

Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures. * A long-overdue guide to social media that talks directly to people in the real world in which they work * Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations * Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them [296 Pages, Hardcover]

Read More...

Marketing Plans

McDonald, Malcolm — 6 Feb 2012 08:19:08 +0100

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley). [168 Pages, Softcover]

Read More...

PMP Practice Makes Perfect

Estrella, John / Duncan, Charles / Zahran, Sami / Haner, James / Jen, Ruben — 6 Feb 2012 08:19:03 +0100

A unique learning resource to prepare for the PMP certification exam Without sufficient practice and preparation for taking the Project Management Institute's (PMI's) PMP certification exam, you won't be able to actually put your skills into practice in the real world! To help you achieve your goal of passing the exam, this two-part prep book covers all elements of the brand-new Project Management Professional exam. A team of experts presents you with a solid overview of the exam as well as hundreds of questions, detailed answers, and explanations. In addition, each question is accompanied by cross-references, providing you with a thorough preparation foundation for taking the PMP exam. * Features hundreds of short questions-and-answers on some of the most key topics that PMPs should be familiar with before taking the exam * Includes more than 800 exam-quality questions with detailed answers and explanations, plus more than 200 fill-in-the-blank, true/false, and short answer questions to help you prepare for the exam * Serves as an ideal complement to Sybex's PMP: Project Management Professional Exam Study Guide, 6th Edition PMP Practice Makes Perfect prepares you for taking the grueling 200-question, four-hour PMP exam. [384 Pages, Softcover]

Read More...

The Connectors

Kuzmeski, Maribeth — 6 Feb 2012 08:19:02 +0100

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better--but don't spend time working on the underlying skills. This book explains how to develop better, more profitable connections--as illustrated proven by some of the world's most successful professionals. Even if you're not a people person, you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to: * Stop networking and start truly connecting * Create an avalanche of referrals and an army of happy customers * Become a connector, even if you've never been a people person * Find your social IQ--and improve it * Put relationship-building principles to work daily * Focus on others and reap the rewards yourself * Ask the right questions--and sell without selling * Differentiate yourself through the impact you have on others In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships. [272 Pages, Softcover]

Read More...

The Retailer's Complete Book of Selling Games & Contests

Friedman, Harry J. — 6 Feb 2012 08:19:00 +0100

One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores, salespeople arrive at work with little enthusiasm to sell. The truth is that retail selling can be a little boring. It's up to owners and managers to provide the spark and motivation that inspires people to excel, even when store traffic is slow. One of the best ways to accomplish that is with selling games and contests. The Retailer's Complete Book of Selling Games & Contests contains more than one hundred selling games and contests that any retailer can use to motivate their staff, improve their sales skills, and generate extra sales during slow traffic periods. Geared toward retailers of all industries and all sizes, from single stores to mega chains, this book will appeal to those with a vested interest in improving the performance of their salespeople and driving sales higher. * Details how to use games to sell specific merchandise, increase add-on sales, and sell higher priced merchandise and groups of merchandise * Outlines how to structure games and contests, when to run them, and for how long * Helps managers build their sales staffs' confidence and abilities through fostering a competitive spirit and rewarding high sellers * Harry J. Friedman is an international retail authority, consultant, and the most heavily attended speaker on retail selling and operational management in the world today When you inspire your sales team to improve their skills and outsell each other, you'll boost your profits and outdo your competition [288 Pages, Softcover]

Read More...

No Thanks, I'm Just Looking

Friedman, Harry J. — 6 Feb 2012 08:18:59 +0100

Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. * Author is the most heavily attended speaker on retail selling and operational management in the world * These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales * Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team. [240 Pages, Hardcover]

Read More...

Applied Business Statistics

Black, Ken — 6 Feb 2012 08:18:49 +0100

Black's latest outstanding pedagogy of Business Statistics includes the use of extra problems called Demonstration Problems to provide additional insight and explanation to working problems, and presents concepts, topics, formulas, and application in a manner that is palatable to a vast audience and minimizes the use of scary formulas. Every chapter opens up with a vignette called a Decision Dilemma about real companies, data, and business issues. Solutions to these dilemmas are presented as a feature called Decision Dilemma Solved. In this edition all cases and Decision Dilemmas are updated and revised and 1/3 have been replaced for currency. There is also a significant number of additional problems and an extremely competitive collection of databases (containing real data) on: international stock markets, consumer food, international labor, financial, energy, agribusiness, 12-year gasoline, manufacturing, and hospital. [880 Pages, Softcover]

Read More...

Selling All-in-One For Dummies

Consumer Dummies — 6 Feb 2012 08:18:43 +0100

Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One For Dummies features everything you need to know to improve your results. This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars; the latest tips and advice to build an appealing image; proven questioning methods that close sales; updated advice on keeping clients' business and building their loyalty; and how to adapt presentations and techniques. * Proven methods and techniques that will lead to bigger sales and more loyal customers * Advice on separating yourself from the pack * Plus four chapters on selling in specialized areas from biotechnology to real estate Selling All-In-One For Dummies is the authoritative guide to navigating the ever-changing and growing sales arena. [696 Pages, Softcover]

Read More...

WileyPLUS Stand-alone to accomany Human Resource Management

Stewart, Greg L. — 6 Feb 2012 08:17:08 +0100

[Digital/Multimedia]

Read More...

Make It In America

Liveris, Andrew — 30 Jan 2012 08:18:28 +0100

The case for revolutionizing the U.S. economy, from a leading CEO America used to define itself by the things we built. We designed and produced the world's most important innovations, and in doing so, created a vibrant manufacturing sector that established the middle class. We manufactured our way to the top and became the undisputed economic leader of the world. But over the last several decades, and especially in the last ten years, the sector that was America's great pride has eroded, costing us millions of jobs and putting our long-term prosperity at risk. Now, as we struggle to recover from the worst recession in generations, our only chance to turn things around is to revive the American manufacturing sector--and to revolutionize it. In Make It in America: The Case for Reinventing the Economy, Andrew Liveris--Chairman and CEO of The Dow Chemical Company--offers a thoughtful and passionate argument that America's future economic growth and prosperity depends on the strength of its manufacturing sector. * The book explains how a manufacturing sector creates economic value on a scale unmatched by any other, and how central the sector is to creating jobs both inside and outside the factory * Explores how other nations are building their manufacturing sectors to stay competitive in the global economy, and describes how America has failed to keep up * Provides an aggressive, practical, and comprehensive agenda that will put the U.S. back on track to lead the world It's time to stop accepting as inevitable the shuttering of factories and staggering job losses that have come to define manufacturing. It's time to acknowledge the cost of inaction. There is no better company to make the case for reviving U.S. manufacturing than The Dow Chemical Company, one of the world's largest manufacturers and most global corporations. And there's no better book to show why it needs to be done and how to do it than Make It in America. [256 Pages, Softcover]

Read More...

The Hedge Fund Mirage

Lack, Simon — 30 Jan 2012 08:18:25 +0100

The dismal truth about hedge funds and how investors can get a greater share of the profits Shocking but true: if all the money that's ever been invested in hedge funds had been in treasury bills, the results would have been twice as good. Although hedge fund managers have earned some great fortunes, investors as a group have done quite poorly, particularly in recent years. Plagued by high fees, complex legal structures, poor disclosure, and return chasing, investors confront surprisingly meager results. Drawing on an insider's view of industry growth during the 1990s, a time when hedge fund investors did well in part because there were relatively few of them, The Hedge Fund Mirage chronicles the early days of hedge fund investing before institutions got into the game and goes on to describe the seeding business, a specialized area in which investors provide venture capital-type funding to promising but undiscovered hedge funds. Today's investors need to do better, and this book highlights the many subtle and not-so-subtle ways that the returns and risks are biased in favor of the hedge fund manager, and how investors and allocators can redress the imbalance. * The surprising frequency of fraud, highlighted with several examples that the author was able to avoid through solid due diligence, industry contacts, and some luck * Why new and emerging hedge fund managers are where generally better returns are to be found, because most capital invested is steered towards apparently safer but less profitable large, established funds rather than smaller managers that evoke the more profitable 1990s Hedge fund investors have had it hard in recent years, but The Hedge Fund Mirage is here to change that, by turning the tables on conventional wisdom and putting the hedge fund investor back on top. [208 Pages, Hardcover]

Read More...

The Awakening Course

Vitale, Joe — 30 Jan 2012 08:18:23 +0100

The complete mind, body, and spiritual transformation based on a highly successful course--now in paperback! The Awakening Course is Joe Vitale's most recent breakthrough program explaining the four stages of awakening. This thought-provoking book builds on everything Vitale has written and recorded to date, taking you to a whole new level of personal and professional transcendence. This book offers a proven step-by-step approach for finding and achieving your goals and desires through a complete mind, body, and spiritual transformation. * Discover new perspectives on money, role models, and the power of your unconscious * Re-state complaints into positive life-changing intentions, and turn your fears into a catalyst for success * 5 steps for attracting anything or anyone into your life * Joe Vitale is the author of the bestselling The Attractor Factor and The Key Let The Awakening Course take you to a place of transcendence. [240 Pages, Softcover]

Read More...

Make Space

30 Jan 2012 08:18:22 +0100

If you are determined to encourage creativity and provide a collaborative environment that will bring out the best in people, you will want this book by your side at all times. --Bill Moggridge, Director of the Smithsonian's Cooper-Hewitt National Design Museum Make Space is an articulate account about the importance of space; how we think about it, build it and thrive in it. --James P. Hackett, President and CEO, Steelcase An inspiring guidebook filled with ways to alter space to fuel creative work and foster collaboration. Based on the work at the Stanford University d.school and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play--and innovate. Inside are: Tools--tips on how to build everything from furniture, to wall treatments, and rigging Situations--scenarios, and layouts for sparking creative activities Insights--bite-sized lessons designed to shortcut your learning curve Space Studies--candid stories with lessons on creating spaces for making, learning, imagining, and connecting Design Template--a framework for understanding, planning, and building collaborative environments Make Space is a new and dynamic resource for activating creativity, communication and innovation across institutions, corporations, teams, and schools alike. Filled with tips and instructions that can be approached from a wide variety of angles, Make Space is a ready resource for empowering anyone to take control of an environment. [272 Pages, Softcover]

Read More...

The Power in a Link

Gowel, Dave — 30 Jan 2012 08:18:19 +0100

Make your LinkedIn account work for you and your business LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Gowel, the man the Boston Globe has called the LinkedIn Jedi, delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book: * Advises readers how to spur effective network growth by projecting the right message online * Demonstrates how to build and enhance readers' online presence * Shows readers how to seek targeted introductions to the connections that matter most * Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques. [192 Pages, Softcover]

Read More...

The Marketing Agency Blueprint

Roetzer, Paul — 30 Jan 2012 08:18:18 +0100

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: * Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers * Develop highly efficient management systems and more effective account teams * Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation. [256 Pages, Hardcover]

Read More...

Scammed

Elliott, Christopher — 30 Jan 2012 08:18:09 +0100

A leading consumer advocate reveals how protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers--but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan. Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers. * Exposes the various ways companies have led their war against information--from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments * Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play * Christopher Elliott is one of the nation's foremost consumer advocates Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare. [240 Pages, Hardcover]

Read More...

Outthink the Competition

Krippendorff, Kaihan — 30 Jan 2012 08:18:07 +0100

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the Outthinkers Outthinkers are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: * Discover the Eight Dimensions of Disruption * Learn to play by the Outthinker Playbook * Develop the Five Habits of the Outthinker * Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight. [256 Pages, Hardcover]

Read More...

The Nonprofit Board Answer Book

Boardsource — 30 Jan 2012 08:18:05 +0100

An essential guide to good governance for board leaders at all levels of experience and expertise This third edition of the bestselling book for nonprofit board members and professionals offers a thoroughly revised and updated resource that answers the most-commonly asked question on board governance. The book covers such topics as board structure and process, board member recruitment and orientation, board-staff relations, and financial management. This new edition includes updated information on topics that have recently increased in importance including new Form 990; dealing with the financial crisis, risk management, and mergers. * Shows executives and board members how to be more effective, meet difficult situations head-on, and deal with commonplace challenges with confidence * Topics include information on the viability of for-profit ventures, board retreats, board diversity, fundraising, financial oversight, strategic thinking, and the use of technology * From Boardsource the premier resource for practical information, tools, best practices, training, and leadership development for board members of nonprofit organizations worldwide Offers insight gained from the BoardSource Governance Index Survey, hundreds of board self-assessments, and questions and challenges heard by BoardSource from thousands of nonprofit leaders. [384 Pages, Hardcover]

Read More...

Performance-Based Certification

Hale, Judith — 30 Jan 2012 08:18:01 +0100

This is the only book on the market that addresses the growing need to monitor the qualifications of employees on the job. With this book, professionals will be able to quickly customize the certification tests and other job aids provided on the accompanying disk, as well as create a certification program within their organization to instill confidence that employees, members, or suppliers are qualified to meet the needs of your customers and ensure that their workforce is trained and competent in their job. [288 Pages, Hardcover]

Read More...

BIM for Building Owners and Developers

Reddy, K. Pramod — 30 Jan 2012 08:17:41 +0100

How to use BIM to develop strategies, expedite projects, improve outcomes, and save money BIM is far more than an upgrade to the latest CAD software. It is a process improve-ment tool that leverages data to analyze and predict outcomes throughout the different phases of the building life cycle. The time for a building owner to get involved with the BIM process is not at the end of the building project but from the very beginning. BIM for Building Owners and Developers is the only guide that will help you, the owner and client, use BIM to increase transparency and create a more integrated design and construction process, which will result in better quality buildings at lower cost and in a shorter time frame. It will also help you understand what BIM can do for you and what you can expect in terms of process and commitments. You'll discover how BIM can help improve your strategic planning, maximize ROI, support the decision-making processes, and fine-tune GAP analysis. In addition, BIM for Building Owners and Developers can help you: * Understand, manage, and take advantage of the BIM paradigm shift * Assemble a building as it would be constructed on site to help eliminate many inefficiencies of the construction process * Achieve a high level of coordination through better integration of information and process optimization * Reduce the overall cost of a project by identifying problems while they still can be corrected inexpensively BIM for Building Owners and Developers helps make every project easier, faster, and more profitable. [240 Pages, Hardcover]

Read More...

The Trustworthy Leader

Lyman, Amy — 30 Jan 2012 08:17:28 +0100

How leaders from the best workplaces build trust in their organizations The Trustworthy Leader reveals the benefits organizations enjoy when trustworthy behavior is practiced consistently by their leaders. Drawing from examples from the Best Companies to Work For, Lyman, cofounder of Great Place to Work(r) Institute, explains that being trustworthy means that leaders' behaviors are rooted in their commitment to the value of trust and not simply in an imitation of the practices of others. She identifies six elements that reflect a leader's trustworthiness: honor, inclusion, engaging followers, sharing information, developing others, and moving through uncertainty to pursue opportunities. * Features leaders from great companies such as REI, Wegman's, R.W. Baird, TDIndustries, and more * Based on more than 20 years of rigorous research into the value of trust in companies large and small and its link to financial and organizational performance * Published to coincide with the release of the FORTUNE 100 Best Companies to Work For(r) 2012 list This book offers a key to developing high levels of trust, a critical endeavor in an age when seemingly every day a story of a leader's lapse in ethical behavior makes headlines. [224 Pages, Hardcover]

Read More...

...And the Clients Went Wild!

Kuzmeski, Maribeth — 25 Jan 2012 08:17:37 +0100

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods--traditional, online, or both--to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? * Find real-life examples of success from some of today's best businesses * Shows how to integrate and benefit from both traditional and new marketing methods * Uses the proven business growth strategy Red Zone Marketing(r) as a central concept * Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild! [288 Pages, Softcover]

Read More...

Evolutions in Sustainable Investing

Krosinsky, Cary / Robins, Nick / Viederman, Stephen — 25 Jan 2012 08:17:25 +0100

Real-world guidance for investment professionals on delivering attractive risk-adjusted and opportunity-directed returns across asset classes and regions using a sustainability lens Filled with interviews with leading practitioners, this book weaves a narrated web around best sustainable investment practices, guiding readers specifically on investing their assets and with specific sustainability trends in mind, such as increasing constraints on global resources. * Offers a clear road map to success by some of the most respected names in the field * Includes interviews with leading practitioners * Clearly explains how to get sustainable investing done Evolutions of Sustainable Investing is a practitioner's book specifically laying out how this positive investment philosophy is being practiced, leaving the more negative approaches of socially responsible investing behind. This book is essential for any investor limited by old strategies that disregard a changing world of diminishing resources, an increasing global population as well as the market advantage now being experienced by the most efficient, innovative global companies. [512 Pages, Hardcover]

Read More...

Preventive Maintenance for Higher Education Facilities

Applied Management Engineering, Inc. (AME) — 23 Jan 2012 08:18:27 +0100

This easy-to-use tool helps you conquer the challenges of PM in higher education. Includes interactive models for the primary building types found in different-sized colleges and universities. The models, which include dormitories, classroom buildings, laboratories, athletic facilities, and more, incorporate systems and equipment most often found on campuses. Appropriate PM standards are linked to each piece of equipment or system, along with required labor hours to complete those tasks. Four established priority levels enable facility professionals to select and develop the best possible PM plan within their particular budget constraints. The PM for Higher Education system includes 13 interactive building models for small-to-large colleges and universities and 50 PM checklists outlining the specific PM tasks, associated labor hours and costs, and recommended frequencies. The book's dedicated website features the checklists and models in downloadable electronic format. FEATURES: The authors also provide guidance on: * Selling the need for PM to the governing body, including identifying the impact if a PM program is not implemented. * Defining the annual cost of PM, in labor and materials. * Prioritizing PM tasks to fit your budget - based on accepted equipment maintenance practices. * Carrying out the equipment inventory. * Using PM standards checklists. * Selecting a CMMS and incorporating PM into the program. 3-ring binder, with downloadable electronic files. [Softcover]

Read More...

The Innovative Team

Grivas, Chris / Puccio, Gerard — 23 Jan 2012 08:18:15 +0100

New tools for tapping the creativity of teams and achieving breakthrough results The Innovative Team is an engaging business fable that reveals the impact our underlying work style preferences have on our teams and their results. The authors present a breakthrough thinking process for developing successful teams. They introduce a uniquely effective set of tools built on FourSight, a measure of problem-solving preferences field-tested by top consultants, which can help anyone from professionals to novices solve problems and achieve performance breakthroughs. FourSight enables teams to understand their patterns of thinking and manage themselves more deliberately toward accomplishing a goal. * Written as a business fable that recounts the story of a team's journey from dysfunctional to high functioning * Outlines a new and effective set of tools for enhanced team performance * Details the four stages of a dynamic breakthrough thinking process The Innovative Team offers a great resource for management and leadership development professionals, team leaders, and anyone interested in kick-starting innovation in their workplaces and lives. [272 Pages, Hardcover]

Read More...

Project Management

Meredith, Jack R. — 23 Jan 2012 08:18:09 +0100

As the use of project management to accomplish organizational goals continues to grow, skills related to understanding human behavior, evaluating organizational issues, and using quantitative methods are all necessary for successful project management. Meredith and Mantel have drawn from experiences in the workplace to develop a text that teaches the reader how to build skills necessary for selecting, initiating, operating, and controlling all types of projects. [608 Pages, Softcover]

Read More...

The Business of Being the Best

Fletcher, Molly — 23 Jan 2012 08:18:05 +0100

How the very best get to--and stay at--the top From the arenas of professional sports to the boardrooms of major businesses, a thin slice of peak performers dominates every field. What is their secret to success? Few people know what drives these world-leaders like sports agent Molly Fletcher. Not only has Fletcher herself risen to the top of a tough, male-dominated field--CNN dubbed her the female Jerry Maguire--but she has also represented hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Her experience reveals exactly what it takes to play like the best. * Breaks success into accessible strategies like smart negotiation, likability, and personal brand-building * Features interviews with such notables as Home Depot cofounder and Atlanta Falcons owner Arthur Blank, future Hall of Fame pitcher John Smoltz, and football legend Roger Staubach * Connects high performance to values by showing how the best give back No matter what you do or what game you play, Fletcher's authoritative and inspirational look at the top 1 percent will help you win. [208 Pages, Hardcover]

Read More...

Remarkable Leadership Facilitator's Guide Deluxe Set

Eikenberry, Kevin — 23 Jan 2012 08:17:15 +0100

In this learning series, Kevin Eikenberry shares a set of powerful principles, skills, and action steps that develops leaders at all levels of the organization and anyone aspiring to be a leader. With the starting framework that leaders become remarkable through learning, Eikenberry sets out to challenge the participant to be more intentional about what, when, and how they learn. The learning model which serves as a foundation for the series outlines that a leader 1: Has an experience 2: Reflects on the experience 3: Generalizes from the experience and 4: Takes action. The is an upward and continual spiral of learning. Eikenberry contends that intentionally completing the cycle of learning helps leaders learn more from every experience and will lead to stronger leadership. This is a practical and powerful set of skills that are covered in a series of 12 1 to 1.5 hour workshops. Each workshop covers one key skill. These skills include: Championing Changes, Communication, building relationships, Developing Others, Focusing on Customers, Influencing with Impact, Thinking and Acting Innovatively, Collaboration and Teamwork, Solving Problems and Making Decisions, Responsibility and Accountability, Managing Projects and Processes Successfully, Setting and Supporting Goals Achievement. The key to the learning series is the flexibility. There are 12 learning units and the facilitator can pick and choose which topics they want to cover. Additionally, there is video content for each of the 12 workshop series. [200 Pages, Looseleaf]

Read More...

Marketing

Elliott, Greg / Rundle-Thiele, Sharyn / Waller, David — 16 Jan 2012 08:17:29 +0100

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. [Softcover]

Read More...

Real-Time Marketing and PR

Scott, David Meerman — 16 Jan 2012 08:17:25 +0100

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. Real time means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: * Develop a business culture that encourages speed over sloth * Read buying signals as people interact with your online information * Crowdsource product development, naming, and even marketing materials such as online videos * Engage reporters to shape stories as they are being written * Command premium prices by delivering products at speed * Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win! [272 Pages, Softcover]

Read More...

The Tax Law of Charitable Giving, 2012 Supplement

Hopkins, Bruce R. — 12 Jan 2012 08:17:39 +0100

The Tax Law of Charitable Giving, Fourth Edition 2012 Supplement is completely revised, revamped, and updated. Written in plain English, it can help lawyers, managers, and development directors in tax-exempt organizations make sure they are up to date on all current regulations pertaining to charitable gifts. Detailed documentations and citations are provided. As well, references to regulations, rulings, cases, and tax literature are included. Professionals can ensure they are well prepared to make decisions about their organization's fund-development program. [152 Pages, Softcover]

Read More...

The Human Resources Software Handbook

Meade, James G. — 9 Jan 2012 08:18:47 +0100

[400 Pages, Softcover]

Read More...

Offices at Work

Becker, Franklin — 9 Jan 2012 08:18:45 +0100

[Softcover]

Read More...

The New Encyclopedia of Group Activities, CD-ROM Included

Ukens, Lorraine L. — 9 Jan 2012 08:18:42 +0100

Helping groups become their most effective and productive is a major task for a group leader and facilitator. By immersing group members in active learning experiences that focus on working together to accomplish objectives, group members will learn to draw on their personal insights and integrate this knowledge into practical applications. The New Encyclopedia of Group Activities-the sequel to the best-selling encyclopedia that was first published more than a decade ago-is an expansive collection of hands-on activities and games that will help you explore the many elements of group process skills. This thoroughly revised and updated resource covers a multitude of content topics that you can use in a variety of group settings. The 150 new activities offer creative exercises that will give you the tools you need to provide appropriate interventions for any group purpose. Whether searching for a serious foundational process activity or for a light transitional learning game, you will find something here to meet your needs. Praise for The New Encyclopedia of Group Activities A vast collection of excellent team activities, spanning a wide range of topics! You will find great options . . . at your fingertips. --Mel Silberman, author, Active Training and The Best of Active Training Both new and seasoned training professionals will find The New Encyclopedia of Group Activities to be a great addition to their resource libraries. I find Ms. Ukens' activities to be easy to facilitate and applicable to many different courses and audiences. --Madeline Collins, independent performance consultant specializing in teamwork, communication, and customer service training [504 Pages, Softcover]

Read More...

The New Encyclopedia of Icebreakers

McLaughlin, Miriam / Peyser, Sandra — 9 Jan 2012 08:18:41 +0100

The New Encyclopedia of Icebreakers -- the sequel to the best-selling Encyclopedia of Icebreakers -- gives you 150 innovative activities to energize your training sessions. The book is filled with a variety of activities that will move participants through the stages of group development: forming, storming, norming, performing, and adjourning. Use this new collection to help people get acquainted, build teams, address team or group issues, develop effective working relationships, and improve learning and retention of new information. The final chapter presents specific adjourning activities to help you bring closure to your training or group work, increase skills and knowledge transfer, and transition the participants back to the workplace. [368 Pages, Softcover]

Read More...

Job Interviews For Dummies

Kennedy, Joyce Lain — 9 Jan 2012 08:18:36 +0100

Deliver a show-stopping interview performance Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether you're searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use your skills and experiences to your advantage and land that job. Following a half-decade characterized by an explosion of economic crises, global expansion, and technological innovation in the job market, today's job seekers vie for employment in a tough era of new realities where few have gone before. In addition to covering how to prepare for an interview, this updated edition explores the new realities of the job market with scenarios that you can expect to encounter, an updated sample question and answer section, coverage of how you can harness social media in your job search, information on preparing for a Web-based interview, and the best ways to keep your credibility when applying for several jobs at once. * Out-prepare the competition * Overcome your fear of interviewing * Ask smart questions about the job and the employer * Give the best answers to make-or-break questions * Fit your qualifications to the job's requirements * Dress like an insider * Survive personality tests * Interview across cultures * Evaluate a job offer * Negotiate a better salary Whether you're fresh from the classroom, a prime-timer over 50, or somewhere in between, Job Interviews For Dummies quickly gets you up to speed on the skills and tools you need to land the job you want. [336 Pages, Softcover]

Read More...

Banding Together for a Cause

Armbruster, Rachel — 9 Jan 2012 08:18:33 +0100

Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking. Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit. * Focuses on this unforgettable fundraising campaign from a nonprofit perspective * Offers the strategy as well as the tactics for nonprofits to feel that success is within reach * Presents a variety of perspectives from the wildly successful LIVESTRONG campaign Learn from the yellow wristband. Banding Together for a Cause shows you how. [256 Pages, Hardcover]

Read More...

Small Business For Dummies

Tyson, Eric / Schell, Jim — 9 Jan 2012 08:18:28 +0100

The leading resource for starting and running any small business Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level. * How start-up and established small businesses can use the Small Business Jobs Act to their advantage * Enhanced and expanded coverage on using technology in your small business * Hiring employees using online resources including LinkedIn, Facebook, and other social media sites * New coverage of the recent health care bill, health savings accounts, and their implications for small business * Updated coverage of the best places to get small business loans * What it takes to achieve and maintain success in an ever-changing economic landscape You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest. [432 Pages, Softcover]

Read More...

Web Marketing For Dummies

Zimmerman, Jan — 9 Jan 2012 08:18:25 +0100

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. * Reflects current marketing trends * Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers * Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence * Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more * Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach. [432 Pages, Softcover]

Read More...

Managing Performance in Turbulent Times

Barrows, Ed / Neely, Andy — 9 Jan 2012 08:18:24 +0100

Straightforward playbook for executing world-class strategy for tangible results Designed with three key ideas: leverage the tools that are working, simplify the model, and make the content readable for managers, Managing Performance in Turbulent Times is a road map for the modern strategy manager. Through their simplified execution process the authors--performance management experts--show executives how to get results and execute even in the most difficult conditions. * Addresses importance of adaptability to change within today's business environment * Explores the environmental turbulence that constantly confounds virtually all organizational systems, with workable solutions * Provides a streamlined execution process any organization can use to improve business results Managers need tools to do their jobs better. Filled with proven solutions, this book reveals how to get results through successful strategy execution, presenting a process that will help your organization execute strategy in a simplified, efficient manner. [304 Pages, Hardcover]

Read More...

Remarkable Leadership Facilitator's Guide

Eikenberry, Kevin — 9 Jan 2012 08:17:14 +0100

Unleash leadership potential --one skill at a time Today's fast-moving world presents a challenge to organizations: Good leadership is more important than ever. But finding the time to devote to leadership development is increasingly difficult. Remarkable Leadership:Twelve Programs for Creating Remarkable Leaders was developed with these dual realties in mind. Based on Kevin Eikenberry's acclaimed book, Remarkable Leadership: Unleashing your Leadership Potential One Skill at a Time, this program helps leaders develop their potential in shorter-format workshops, each focusing on one skill at a time. A cornerstone of the Remarkable Leadership approach is the belief that leaders must be continual learners, and that learning isn't an event, but an ongoing process. Rather than a one- or two-day program, this program is designed as twelve 60- or 90-minute modules, one for each core Remarkable Leadership competency area (learning continually--the thirteenth competency--is integrated throughout each module). With this flexibility, training can be delivered one competency a month; selected important skills for a particular group can be targeted; and a variety of other flexible approaches can be created to meet the needs of the organization and individual leaders/learners. This package includes the Facilitator's Guide covering each of the 12 modules, with options for delivery in 60- or 90-minute formats, twelve separate Participant Workbooks designed to support skills development during the session and beyond, and PowerPoint slides to assist the facilitator in being successful in preparation and delivery of any/all of the modules. PARTICIPANT WORKBOOKS * Building Relationships 978-0-470-50182-5 * Championing Change 978-0-470-50183-2 * Valuing Collaboration and Teamwork 978-0-470-50184-9 * Communicating Powerfully 978-0-470-50185-6 * Developing Others 978-0-470-50186-3 * Focusing on Customers 978-0-470-50187-0 * Influencing with Impact 978-0-470-50206-8 * Managing Projects and Processes Successfully 978-0-470-50188-7 * Taking Responsibility and Accountability 978-0-470-50190-0 * Setting Goals and Supporting Goal Setting 978-0-470-50191-7 * Solving Problems and Making Decisions 978-0-470-50192-4 * Thinking and Acting Innovatively 978-0-470-50193-1 Includes flash drive With 12 Slide Decks and Electronic Facilitator's Guide [150 Pages, Looseleaf]

Read More...