John Wiley & Sons Book Yourself Solid Cover Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handb.. Product #: 978-1-119-43122-0 Regular price: $22.34 $22.34 Auf Lager

Book Yourself Solid

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Port, Michael

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3. Auflage Dezember 2017
336 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-43122-0
John Wiley & Sons

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Kick off the cycle of success with serious self-promotion that works

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"--but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills--you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field--and keep the business coming in long-term.

Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
* Build a solid foundation for a stellar public image
* Enhance your reputation for trust and credibility
* Perfect your pitch and pricing to attract higher-caliber clients
* Adopt the six core strategies that will keep you booked solid

Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

Acknowledgments

Author's Note

Preface

MODULE ONE Your Foundation

Chapter 1 The Red Velvet Rope Policy

Chapter 2 Why People Buy What You're Selling

Chapter 3 Develop a Personal Brand

Chapter 4 How to Talk About What You Do

MODULE TWO Building Trust and Credibility

Chapter 5 Becoming a Likable Expert in Your Field

Chapter 6 The Book Yourself Solid Sales Cycle Process

Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy

Chapter 8 The Power of Information Products

MODULE THREE Simple Selling and Perfect Pricing

Chapter 9 Perfect Pricing

Chapter 10 Super Simple Selling

MODULE FOUR The Book Yourself Solid Six Core Self-Promotion Strategies

Chapter 11 The Book Yourself Solid Networking Strategy

Chapter 12 The Book Yourself Solid Direct Outreach Strategy

Chapter 13 The Book Yourself Solid Referral Strategy

Chapter 14 The Book Yourself Solid Speaking Strategy

Chapter 15 The Book Yourself Solid Writing Strategy

Chapter 16 The Book Yourself Solid Web Strategy

PART 1 Designing Your Website

PART 2 Getting Visitors to Your Website

PART 3 Building Your Social Media Platform

Final Thoughts

References

How to Reach Michael Port

About the Author

Index