Speaking As a Leader
How to Lead Every Time You Speak...From Board Rooms to Meeting Rooms, From Town Halls to Phone Calls
February 2012
224 Pages, Hardcover
Wiley & Sons Ltd
Make every communication count--with a simple, four-step
speaking model
Whether it's among colleagues at lunch or an audience of a
thousand, a leader's role is to move and inspire others. It's not
only the big occasions that test a leader's mettle, but the little
ones as well--in a casual conversation in the elevator, in
phone calls, or one of many incidental, seemingly "insignificant"
interactions in everyday work life. Written by one of the world's
leading communications coaches, Speaking as a Leader shows
you how to make the most of your daily communications, creating a
presence on the job as a genuine and constant leader.
In this eye-opening guide, aspiring (and established) leaders
can enhance their reputations and influence by following a few
simple steps. Speaking as a Leader:
* Shows how to structure your thoughts and message in any
situation using a four-step model
* Offers tips on listening effectively, in three dimensions
* Details why you are the best visual and how to avoid "Death by
PowerPoint"
* Offers guidance on taking the "numb" out of numbers
* Includes tips on moving from subject to message
With Speaking as a Leader, you'll learn to tap into your
innate leadership skills at every occasion--whether small or
large--and earn the sort of respect that creates devoted
friends and passionate supporters.
Introduction: Speaking as an Act of Leadership 1
Step 1: Think Like a Leader 9
Chapter 1: Begin with Vision 11
Chapter 2: Think beyond Hierarchies 17
Chapter 3: Move from Information to Inspiration 27
Chapter 4: Move from Negatives to Positives 35
Chapter 5: Speak with Conviction 41
Chapter 6: Listen, Listen, Listen 49
Chapter 7: Commit to Communicating 59
Step 2: Script Yourself as a Leader 69
Chapter 8: What Is a Leader's Script? 71
Chapter 9: Open with a Grabber 77
Chapter 10: State Your Subject 87
Chapter 11: Lead with a Message 91
Chapter 12: Develop a Persuasive Structure 101
Chapter 13: Close with a Call to Action 113
Step 3: Use the Language of Leadership 121
Chapter 14: Speak with Clarity 123
Chapter 15: Take the "Jar" out of Jargon 131
Chapter 16: Be Conversational 137
Chapter 17: Be Personal 145
Chapter 18: Be Eloquent 153
Chapter 19: Don't Be Um Tentative 161
Chapter 20: Take the "Numb" out of Numbers 167
Chapter 21: Jokes Are Not for Leaders 173
Step 4: Achieve a Leader's Presence 177
Chapter 22: Bring Your Script to Life 179
Chapter 23: You Are the Best Visual 187
Chapter 24: The Eyes of a Leader 191
Chapter 25: Suit the Action to the Word 203
Chapter 26: Find Your Leader's Voice 215
Conclusion: Always Leading, Always Influencing 225
Endnotes 231
Index 243