Franchise Management For Dummies
1. Edition June 2017
432 Pages, Softcover
Wiley & Sons Ltd
Short Description
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly--all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.
* Pick the perfect franchise for you
* Create marketing plans and branding for your new franchise
* Understand all of the complex legal issues surrounding the ownership of a franchise
* Uncover the secrets to continued success and future expansion
Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.
Further versions
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly--all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.
* Pick the perfect franchise for you
* Create marketing plans and branding for your new franchise
* Understand all of the complex legal issues surrounding the ownership of a franchise
* Uncover the secrets to continued success and future expansion
Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.
Find handy resources-including sample forms, checklists, and straightforward advice at www.dummies.com/go/franchisemanagementfd
