Autoren Newsletter

Weinheim, July 2006

Dear Author,

You know it best: Writing is creation, is the beginning - I know of "bright guys" who write the outline of a paper first and go to the lab second, I have a colleague who writes the minutes before she leads the meeting in preparation for what she wants to achieve with this meeting as well as with the real minutes. Of course one has to be brave enough to allow for the unexpected and for chance.

Currently we can watch many interesting self-assembly type of experiments on the Internet. They suggest that if you simply invite many people to write and talk, books, encyclopedias, data collections but also journals will self-assemble and self-organize that will be sustainable and able to compete with such traditionally designed and branded works as the Encyclopaedia Britannica, Ullmann's...

Until now, history has taught us that new technologies have helped to speed up processes, but nothing more. More than ever in this exploding world of information we seem to rely on competitively paid, dedicated professionals to guarantee constant progress as well as innovative pioneers, thinkers and writers to drive our future. Recent reports about "guarding" what goes in and out to Wikipedia and significant price raises of "open access fees" show just this.

A passion for Sustainability

Heinrich Wieland
1877 - 1957, Nobel Prize 1927 Max Planck
1858 - 1947, Nobel Prize 1918

Celebrations are coming up for both of these Nobel laureates - just look at their personal data. From 1922 to 1945 Heinrich Wieland edited 171 volumes of Justus Liebigs Annalen der Chemie. He was known for his personal editing as well as speedy decision making (publication times 3 - 4 months). Max Planck was one of the five "Kuratoren" of Annalen der Physik when Einstein’s famous papers were published in 1905.

Where and what have they published?

Just have a look at our recently launched journal archives going back to 1799 on Wiley InterScience. We offer you record-breaking numbers of well-interlinked articles. And if your library hasn't bought them yet - you can access this in pay-per-view mode.

This year it is ten years ago since:

Sir Harold Kroto, Robert F. Curl Jr. and Richard E. Smalley received the Nobel Prize - check the archives, the Nobel reviews as well as Kroto's famous review are still more than readable: C60: Buckminsterfullerene, The Celestial Sphere that Fell to Earth

John Wiley & Sons and VCH Publishers "married" to become Wiley-VCH.

VCH started the popular book series "Erlebnis Wissenschaft" (Enterprise Science) - have a look at the authors and their books: http://www.wiley-vch.de/erlebnis-wissenschaft (in German only - some of the titles were translated into English, Korean, Chinese...).

What makes the difference?

The book cover for certain - here are the top three from our annual cover picture contest:

English titles

1. Common Fragrance and Flavor Materials
Horst Surburg/ Johannes Panten

- The fifth edition of this classic book previously authored by Bauer, Garbe and Surburg -

"In the meanwhile this book is a classical wide-spread and well-known publication for everybody involved or interested in flavor and fragrance and for individuals active in perfume and flavor applications, for example food technologists, chemists and even laymen." (Advances in Food Sciences)

2. Entangled World
Jürgen Audretsch

"...a comprehensible, friendly and insightful introduction into modern ideas in quantum physics." (Nature)

3. Polymorphism
Rolf Hilfiker

Polymorphism - the multiplicity of structures or forms - is important for many disciplines. Today it is of greates relevance to pharmaceutical, agrochemical and specialist chemical companies, not the least for their patent and legal departments and life science industries.

German titles

1. Sandburgen, Staus und Seifenblasen
Oliver Morsch

"Every so often small experiments, such as a rice avalanche in a CD case or foam in a beer glass, interrupt the easily readable text. The contents refer to many appropriate investigations, forming the basis for wide-ranging knowledge. An excellent example of how physics can be very clearly presented." (dpa)

2. Mikrosystemtechnik für Ingenieure
Wolfgang Menz

"This completely revised edition of the comprehensive textbook on microsystems technology takes into account the trends in the field of engineering science. The chapter on silicon and LIGA technology in particular has been greatly expanded... experienced experts can gain a good overview of the theoretical and experimental fundamentals of microsystems technology." (Wirtschaft Region Fulda IHK)

3. Lehrbuch der Molekularen Zellbiologie
Bruce Alberts et.al

"Due to its outstanding didactic concept, this excellent textbook is highly recommendable for students as well as for lecturers in all fields of life sciences." (Engineering in Life Sciences)

You can also benefit from this cover contest, since we're offering an additional 5% on top of your author's discount for a limited period on all the titles listed. Please order until July 31, 2006 at http://www.wiley-vch.de/templates/forms/nla0607.php.

Marketing makes the difference

Some facts & figures
Last year we produced almost 1.9 million pieces of advertising material, some 900,000 of which relating to books. Alongside our presence at trade fairs and other events and booking over 6,000 adverts with more than 560 different motifs, we also sent over 320,000 pieces of advertising material as print mailings and booked close to 860,000 supplements in journals.

A growing amount of marketing is also carried out electronically with increasing success: Last year over 350,000 e-mails were sent out from Weinheim with information on and advertising our products. The number of registered subscribers to the Wiley-VCH Alerting Service grew within one year by 30% to over 27,000 members.

Even more marketing activities are carried out in association with the John Wiley & Sons offices in the USA, Great Britain, Canada, Singapore and Australia, which also support the publicity of our authors' books, journals and online media. For example, the number of joint international marketing campaigns for book and subject projects rose by 46% to over 70 global activities.

And who makes the difference?

The picture shows our direct marketing and online services teams.

First row, left to right: Petra Stark (Head of Direct Marketing), Christian Waldbuesser (Campaigns & Database), Karina Partisch (Graphic Support), Anke Jahn (Trainee).
Second row, left to right: Wolfgang Walz (Head of Online Services), Wolfgang Resch (Address Database), Bernd Hofmann (Product Database), Susanne Pauker (Graphic Support), Ina Kannegieser (Campaigns). Not in the picture: Dagmar Stehle (STM Marketing & Sales Director)

Our Direct Marketing team develops and maintains the central address database, manages direct marketing campaigns, develops and implements mailing actions and advertisings. Online Services is responsible for the Wiley-VCH Web pages, the monthly Alerting Service, and ensures that this Author Newsletter is published. The team also supplies online booksellers with product information and coordinates the graphic design of our advertising materials.

New Service - Create your own catalogue

In these changing and interdisciplinary times, you and your students need to find introductory texts for newly designed courses, in-depth reviews from various perspectives, and ideas for presents: Try http://www.wiley-vch.de/catalogs/ and select according to your favorite fields of interest.

Highlights Spring 2006

Here I want to present the most clicked titles among this spring's program:

		Organometallics Christoph Elschenbroich The long awaited third edition of this classic textbook.

		An Introduction to Molecular Biotechnology Michael Wink (ed.) A TOP pioneering text. Also available as a German edition

		How to Write a Successful Science Thesis William E. Russey/ Hans Friedrich Ebel/Claus Bliefert The book that disappeared at all spring conferences almost immediately...

		Physics with MAPLE Frank Wang Get it and use it

You can all benefit from this list, since we're offering an additional 5% on top of your author's discount for a limited period on all the titles listed. Please order by July 31, 2006 at http://www.wiley-vch.de/templates/forms/nla0607.php.

Come and see us...

5th World Congress of Biomechanics/ 15th Congress of European Society of Biomechanics;
29. Jul. - 04. Aug. 2006; Munich, Germany
American Statistical Association;
06. - 10. Aug. 2006; Seattle, Washington, USA
Spie Optics and Photonics;
15. - 17. Aug. 2006; San Diego, USA
1st European Chemistry Congress;
27. - 31. Aug. 2006; Budapest, Hungary
(Signing with George Olah!)
International Symposium on Medicinal Chemistry;
29. Aug. - 02. Sep. 2006; Istanbul, Turkey
1st Joint Meeting of European National Societies of Immunology;
06. - 09. Sep. 2006; Paris, France
Jahrestagung der Österreichischen Physikalischen Gesellschaft;
19. - 20. Sep. 2006; Graz, Austria
GVC/DECHEMA Annual Meetings;
26. - 28. Sep. 2006; Wiesbaden, Germany
DPhG Annual Meeting;
04. - 07. Oct. 2006; Marburg, Germany
AIChE-Meeting;
12. - 17. Nov. 2006; San Francisco, USA
MEDICA;
15. - 18. Nov. 2006; Düsseldorf, Germany
MRS Fall Meeting;
28. - 30. Nov. 2006; Boston, USA
10th International Kyoto Conference on New Aspects of Organic Chemistry (IKCOC-10);
13. - 17. Nov. 2006, Kyoto, Japan

Again, this is only a very brief list, more dates can be found at http://www.wiley-vch.de/publish/en/service/convention/ - and don't forget your author's discount when you buy our books at conferences.

Peace and Environmental Prize

Last but not least I proudly announce that our authors Reiner Braun (Max Planck Institute for the History of Science, Berlin, and member of the International Network of Scientists and Engineers for Global Responsibility) and David Krieger (President of the Nuclear Age Peace Foundation, Santa Barbara, USA) have received this year's ECOMIR Prize for their book "Einstein - Peace Now!" at an award ceremony held in the Russian Duma in Moscow, May 2006.


Reiner Braun during the ceremony in the Duma		Visit the website for the table of contents Among the authors Nobel laureates: Manfred Eigen, Mikhail Gorbachev, Dudley Herschbach, Jean-Marie Lehn, Jack Steinberger, Ahmed Zewail

Sincerely yours with a passion for science & publishing,

Dr. Eva E. Wille
Publishing Director Scientific, Technical & Medical

P.S.: As ever, all feedback will be honored - thank you in advance for the dialog!

PPS: If you want to see previous newsletters, please have a look at the archive http://www.wiley-vch.de/newsletter/author.html

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Heinrich Wieland 1877 - 1957, Nobel Prize 1927		Max Planck 1858 - 1947, Nobel Prize 1918

English titles

		1. Common Fragrance and Flavor Materials Horst Surburg/ Johannes Panten - The fifth edition of this classic book previously authored by Bauer, Garbe and Surburg - "In the meanwhile this book is a classical wide-spread and well-known publication for everybody involved or interested in flavor and fragrance and for individuals active in perfume and flavor applications, for example food technologists, chemists and even laymen." (Advances in Food Sciences)

		2. Entangled World Jürgen Audretsch "...a comprehensible, friendly and insightful introduction into modern ideas in quantum physics." (Nature)

		3. Polymorphism Rolf Hilfiker Polymorphism - the multiplicity of structures or forms - is important for many disciplines. Today it is of greates relevance to pharmaceutical, agrochemical and specialist chemical companies, not the least for their patent and legal departments and life science industries.

German titles

		1. Sandburgen, Staus und Seifenblasen Oliver Morsch "Every so often small experiments, such as a rice avalanche in a CD case or foam in a beer glass, interrupt the easily readable text. The contents refer to many appropriate investigations, forming the basis for wide-ranging knowledge. An excellent example of how physics can be very clearly presented." (dpa)

		2. Mikrosystemtechnik für Ingenieure Wolfgang Menz "This completely revised edition of the comprehensive textbook on microsystems technology takes into account the trends in the field of engineering science. The chapter on silicon and LIGA technology in particular has been greatly expanded... experienced experts can gain a good overview of the theoretical and experimental fundamentals of microsystems technology." (Wirtschaft Region Fulda IHK)

		3. Lehrbuch der Molekularen Zellbiologie Bruce Alberts et.al "Due to its outstanding didactic concept, this excellent textbook is highly recommendable for students as well as for lecturers in all fields of life sciences." (Engineering in Life Sciences)