The Innovation Manual
Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
1. Auflage Februar 2009
2009. 330 Seiten, Hardcover
ISBN 978-0-470-72453-8 - John Wiley & Sons
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There is no doubt that innovation is an important topic, but it is a topic where boundaries have shifted in recent years. Companies need to understand the changes that have taken place, and how to keep pace with these changes so that innovation remains relevant and of value to their business.
Innovation is one of the least well-managed areas in most companies. It is not, however, the amount of effort that companies put into innovation that decides success - instead it is how firms go about doing innovation that decides success or failure. In particular, how well the various parts of the organization collaborate on key tasks.
The Innovation Manual is about identifying the key tasks and showing how organizations can collaborate on these tasks better. The author suggests frameworks and tools that can promote the right collaboration at the right time. Surprisingly, organizations will learn that most of the knowledge on how to innovate successfully exists - the real challenge is not to learn more but to bring this knowledge to bear more effectively.
The unique approach taken in this book empowers the reader with a sharper and more usable understanding of knowledge on successful value innovation, as well as the tools to enable them to apply this knowledge in their company.