Wiley-VCH - Shock, Patti J. / Bowen, John T. / Stefanelli, John M. - Restaurant Marketing for Owners and Managers

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	Fachgebiet \| Hotelgewerbe, Gastronomie und Touristik \| Lieferbare Titel \| Restaurant Marketing for Owners and Managers

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Shock, Patti J. / Bowen, John T. / Stefanelli, John M. Restaurant Marketing for Owners and Managers 1. Auflage November 2003 26,90 Euro 2003. 240 Seiten, Softcover ISBN 978-0-471-22627-7 - John Wiley & Sons Preis inkl. Mehrwertsteuer zzgl. Versandkosten.	Probekapitel
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Kurzbeschreibung This book provides the restaurant or foodservice manager with specific tools tying marketing theory to practice. It includes checklists and examples that can be applied to the day-to-day operation of their business. Aus dem Inhalt Preface. 1. Introduction: What Am I Getting Myself Into? 2. Location: Where Am I Going to Put This Place? 3. Environmental Analysis: What Am I Up Against? 4. Identifying Markets: Who Are My Customers and What Do They Want? 5. Menu Development: What Should My Sales Kit Look Like? 6. Pricing: What Should I Charge for This Stuff? 7. Service: How Do I Get My Staff to Give the Right Amount of Attention? 8. Other Income Streams: How Much Extra Stuff Can I Sell? 9. Communications: How Do I Get on the Guest's Radar Screen? 10. Technology: How Do I Surf My Way to Success? 11. Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost? Resources. Index.

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