|Preston, C. A.|
How to Successfully Promote Events, Festivals, Conventions, and Expositions
The Wiley Event Management Series
2. Auflage März 2012
2012. 320 Seiten, Hardcover
ISBN 978-0-470-89107-0 - John Wiley & Sons
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CHRIS PRESTON is the program leader of marketing for Queen Margaret University's School of Business, Enterprise and Management, in Edinburgh, Scotland. He has extensive experience in the academic world of marketing and events as well as a commercial marketing background at the corporate level.
The late Leonard Hoyle Jr., CAE, CMP, authored the first edition of this book. He was the dean of the American Society of Association Executives' School of Management, served as chairman of the Convention Industry Council, and was an adjunct professor at The George Washington University.