|  | Winkler, Matthew
The Bloomberg Way
A Guide for Reporters and Editors
Bloomberg
 12. Auflage November 2011
39,90 Euro
2011. 376 Seiten, Softcover
ISBN 978-1-118-03017-2 - John Wiley & Sons
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The definitive guide to reporting and editing the story of money
Financial reporting is more important than ever as people grow increasingly aware of how their lives are affected by Wall Street and the federal government. Bloomberg News has earned the respect of journalists and readers around the world for its fast, in-depth and accurate stories.
The Bloomberg Way, an internal manual compiled over two decades, reflects the new realities of journalism, in which speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred.
The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. This indispensable text for both journalism professionals and students outlines the central principles of Bloomberg News, explaining how to write compelling stories while maintaining standards of accuracy, honesty and ethics.
* The five F's of reporting: Factual, First, Fastest, Final and Future Word
* The essentials of writing an enticing lead and organizing story lines when preparing for breaking news on anything from an earnings release to a market crash
* Ways to keep opinion and speculation out of your writing
The Bloomberg Way stylebook is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, from how to conduct effective interviews to analyzing financial reports to the imperative for accuracy and integrity in gathering and publishing news.
Aus dem Inhalt
Introduction xi
Acknowledgments xix
Chapter 1: The Bloomberg Way 1
Chapter 2: Principles 3
Chapter 3: The Five Fs 5
Chapter 4: The Four- Paragraph Lead 7
Headlines 11
Leads 13
Size and Scope 18
Reinforcing the Lead 20
Quotations 21
Details 24
Nut Paragraphs 25
To Be Sure 27
Chapter 5: Five Easy Pieces 29
Chapter 6: Show, Don't Tell 33
Characterizations 35
Assertions 37
Anecdotes 38
Chapter 7: Writing Well Matters 41
Precision and Brevity 42
Jargon 46
Cliches 47
Word Echoes 48
Tense and Voice 49
Story Length 50
Chapter 8: Headlines 51
Chapter 9: Preparation 57
Collecting String 57
Top 10s 58
Curtain-Raisers 59
Templates 61
Chapter 10: Covering News 65
Breaking News 66
News Releases 68
Rumor and Speculation 68
Media Summaries 70
Complete Coverage 71
Chapter 11: Ethics 73
Fairness 74
Public Responsibilities 75
Endorsements 76
Plagiarism 77
Working for Bloomberg 77
Transparency 78
Covering Bloomberg 80
Accuracy 81
Corrections 83
Sending Corrections 84
Sourcing 85
Attribution 85
Anonymous Sources 86
Conduct 89
Libel 90
Red Flags 91
Avoiding Libel 92
Chapter 12: Enterprise 95
Idea to Story 96
Preparing a Pitch 96
Types of Enterprise 99
Reporting 102
A Model of Reporting 104
Organizing the Story 106
The Rest of the Story 107
Chapter 13: Chart of the Day 109
Chapter 14: How We Work 113
Reporters 113
Interviewing 115
Accuracy 117
Editors 118
Editing Checklist 119
Team Leaders 120
Bureau Chiefs 122
Chapter 15: Markets 125
How to Cover Markets 126
Four Pillars of Market Coverage 131
Writing Market Leads 133
Keeping Market Stories Fresh 134
Weekly Perspective 136
Technical Analysis 137
Functions for Markets 139
Stocks 140
Stock Market Leads 140
Themes for Stocks 142
Functions for Stocks 142
Bonds 143
Government Bonds 145
Themes for Government Bonds 145
Government Bond Leads 147
Corporate Bonds 148
Themes for Corporate Bonds 148
Swaps 149
Money Markets 151
Functions for Bonds 152
Currencies 153
Covering Currency Markets 154
Themes for Currencies 155
Functions for Currencies 157
Commodities 157
Themes for Commodities 159
Functions for Commodities 160
Chapter 16: Companies 161
Market Perspective 162
Shares Up and Down 162
Debt 163
Credit- Default Swaps 164
Earnings 165
Mergers and Acquisitions 171
Valuation 173
Value Comparisons 175
Financing 177
Initial Public Offerings 178
Bond Sales 180
Repurchases and Dividends 181
Functions for Companies 182
Chapter 17: Economies 185
Covering Economies 186
Functions for Economies 189
Chapter 18: Politics and Policy 191
Follow the Money 194
Financing Government 194
Opinion Polls 195
Chapter 19: People 199
Chapter 20: Stories 203
Story Headlines 203
Style and Punctuation 205
Stand- Alone Headlines 206
Subheadlines 207
Trashlines 208
Datelines 209
Bylines 211
Links 213
Coding 214
Updates 216
Summaries 217
Fairness for Summaries 219
Voices 220
Sending to Newspapers 221
AV 223
Chapter 21: Questions 225
Stock Activity 225
Equity and Debt Sales 227
Loans and Lines of Credit 228
Management Changes 228
Stock Buybacks 229
Dividend Payments 229
Interest and Principal Payments 230
Mergers and Acquisitions 230
Bankruptcies 231
Litigation 231
Regulation 232
Products and Services 232
Property, Plant and Equipment 233
Contracts and Agreements 234
Chapter 22: Grammar 235
Agreement of Subject and Verb 235
Commas 236
Hyphens 237
Only 238
That 238
Which 239
Has and Have 239
Who and Whom 241
Chapter 23: Words and Terms 243
Names 369
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