|  | Sanwal, Anand
Optimizing Corporate Portfolio Management
Aligning Investment Proposals with Organizational Strategy
 1. Auflage Mai 2007
73,90 Euro
2007. 224 Seiten, Hardcover
ISBN 978-0-470-12688-2 - John Wiley & Sons
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| Kurzbeschreibung
Optimizing Corporate Resource Allocation is a step-by-step guide on managing finite corporate resources such as money, time, people, and information. This book differs from any other books on optimizing resource allocation because it is predicated on a pragmatic and proven resource allocation process which has been successfully utilized to generate results. A companion website will contain a resource allocation program that purchasers can use as well as various forms and checklists in the book.
Aus dem Inhalt
Foreword.
Preface.
Acknowledgement.
Chapter 1. Overview of Corporate Portfolio Management.
Why Is CPM Important?
Framework for CPM Success.
What Should Be Considered an Investment?
Mismanaging Your Corporate Investment: The Seven (and a Half) Deadly Sins.
Chapter 2. Bringing CPM to Your Organization.
Four-Step Roadmap to CPM Success.
Are We There Yet?
Useful Frameworks and Tools: Optimizing Decision Making Within Your Corporate Portfolio.
Chapter 3. Applying CPM to Specific Areas within the Organization.
Information Technology.
Innovation/Research and Development.
Marketing/Advertising and Promotion.
Capital Budgeting/Capital Expenditure.
Sales Force.
Chapter 4. Case Studies.
American Express.
TransUnion.
Hewlett-Packard.
State of Oregon Department of Human Services.
Appendix: Useful Tools, Frameworks, and Practices to Enable CPM.
Personnel Survey: Understanding Current Company Practices and Attitudes Toward CPM.
HP's Strategic Financial Analysis Curriculum Outline.
Information (Diagrams, Exhibits, and Text) for Building Your CPM Business Case.
Index.
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