Ready, Fire, Aim
Zero to $100 Million in No Time Flat
1. Auflage Januar 2008
2008. 400 Seiten, Hardcover
ISBN 978-0-470-18202-4 - John Wiley & Sons
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Praise for Ready, Fire, Aim
"This is an extraordinary book-full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible."
-Brian Tracy, author of The Way to Wealth
"Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed!"
-Dr. Joe Vitale, author of The Attractor Factor
"Michael Masterson's Ready, Fire, Aim hits the mark-dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you'll better understand the challenges you face. And you'll get some 'bulls' eye' insights about how to overcome them."
-Bill Bonner, founder and President of Agora Inc.
"Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark -stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it - over . . . and over . . . and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book."
-Robert Ringer, author of To Be or Not to Be Intimidated?
Ready, Fire, Aim is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It's helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million.
Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:
Start a business from scratch and make it profitable quickly
Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions
Get other people to do almost all the hard work for you, so you are free to do only the fun stuff
Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part-time
Duplicate your winning strategy in several businesses, so you never have to worry about "needing" any one of them
It takes more than money to build a profitable business-it takes a unique set of skills and strategies. With Ready, Fire, Aim, you'll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.
Aus dem Inhalt
About the Author.
Introduction. The Very Best Job in the World.
Chapter 1. Getting to the Next Level.
Chapter 2. Why Employee Size Matters: A Different Way of Measuring the Four Stages.
Chapter 3. Becoming a Five-Star Business Genius.
Chapter 4. The Supremacy of Selling.
Chapter 5. Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product.
Chapter 6. Mastering the Copy Side of Selling.
Chapter 7. Secondary - Yet Important - Priorities for Stage-One Businesses.
Chapter 8. A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-One Entrepreneur.
Chapter 9. From $1 Million to $10 Million and Beyond: How to Break Through the One-Product-Company Syndrome.
Chapter 10. Innovation - The Key to Second-Stage Growth.
Chapter 11. Speed: Putting Ready, Fire, Aim into Your Business.
Chapter 12. Getting Ready.
Chapter 13. What Are You Waiting For?
Chapter 14. Aiming the Product.
Chapter 15. Aiming the Marketing, Part 1: A Quick Crash Course.
Chapter 16. Aiming the Marketing, Part 2: Understanding the Buying Frenzy.
Chapter 17. Ready, Fire, Aim in Action.
Chapter 18. A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-Two Entrepreneur.
Chapter 19. Making the Stage-Three Transformation.
Chapter 20. Changing Into a Corporate Leader.
Chapter 21. Filling Your Stage-Three Business with Stars and Superstars.
Chapter 22. Bottlenecks, Bureaucracy, and Politics.
Chapter 23. A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage-Three Entrepreneur.
Chapter 24. The Last Big Change.
Chapter 25. Acting as Your Company's Main Investor.