|  | Czinkota, Michael / Ronkainen, Iikka / Moffett, Michael / Marinova, Svetla / Marinov, Marin
International Business
European Edition
 1. Auflage März 2009
61,90 Euro
2009. 632 Seiten, Softcover
- Lehrbuch -
ISBN 978-0-470-51029-2 - John Wiley & Sons
Preis inkl. Mehrwertsteuer zzgl. Versandkosten.
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Today, change happens at breakneck speed. Keeping on top of the evolving world of international issues and their impact on international business can be difficult. International Business: European Edition offers insights at the forefront of global thinking throughout its comprehensive yet concise overview of all the key topics involved.
Current issues are covered thoroughly, including transparency and governance, multinational corporate issues, and the pro- and anti-globalisation movements and arguments. Controversies in international business, including the role of international institutions, such as the World Trade Organisation, the World Bank, and the International Monetary Fund are fully addressed. There is an extended discussion on areas of friction in international business, such as payment for intellectual property rights, distribution of patented medication to poor countries, and development of genetically engineered foods.
This edition had been enriched with European examples throughout as well as several new European cases. It also retains the global focus and coverage with many cases and examples covering the US, China, India, and other emerging economies such as Brazil and Russia. The examples and cases give in-depth attention to the role of culture, politics and ethics, as well as social responsibility and diversity.
International Business: European Edition will be essential reading for all students of International Business at both undergraduate and MBA level. Full supporting resources for both lecturers and students are at www.wileyeurope.com/college/czinkota
Aus dem Inhalt
Preface
Part One: International Business Environment
Chapter 1: The Nature of International Business
Chapter 2: Theory of Trade and Investment
Chapter 3: Culture
Chapter 4: Political and Legal Environment
Part Two: International Business and Markets
Chapter 5: International Financial Markets
Chapter 6: Economic Integration
Chapter: 7 Emerging Markets
Part Three: International Business Strategy
Chapter 8: Entry and Expansion
Chapter 9: Strategic Planning, Organization, Implementation and Control
Part Four: International Business Operations
Chapter 10 Marketing, Logistics and Supply Chain Management
Chapter 11 Financial Management
Chapter 12 International Human Resource Management
Chapter 13 Corporate Governance, Accounting and Taxation
Part Five: Future
Chapter 14: Emerging Issues in International Business
Part Six: Cases
* Vietnamese Catfish
* Car Financing in China
* Turkey's Kriz
* Globalising a Small Hydraulic Firm from Eastern Europe
* Cosmetics from Poland
* General Motors and avtoVAZ of Russia
* Global Telecom Leaders Meet a Family Conglomerate
* Toyota Europe
* When Diamonds Weep
* Building a Competitive Advantage in a Mature Industry: The Case of Gorjene
* Bolivia Nationalizes the Oil and Gas Sector
* Corporate Governance at Bayerische Motoren Werke (BMW)
* Danfoss' Business Strategy in China
* Gazprom - Naftogaz Ukrainy Dispute: Business or Politics?
* Wal-Mart's German Adventure
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