Critical Corporate Communications
A Best Practice Blueprint
CBI Fast Track
1. Auflage September 2002
2002. 196 Seiten, Softcover
ISBN 978-0-470-84763-3 - John Wiley & Sons
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Critical Corporate Communications :A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
Aus dem Inhalt
Series Foreword by Digby Jones.
About the Authors.
One: What's It All About?-Communications and Language.
Mind your language.
Two: The Board.
The chairman who chose what not to communicate.
Three: Internal Communications.
A typical employee survey.
Strategising your communications.
Don't shoot the messenger.
Shhh! Keep it quiet.
Causes of ineffective communications.
The cultural divide.
How good a communicator are you?
Four: SWOT Analysis.
Five: External Audiences.
Customers and clients.
Owners and shareholders.
Six: Crisis Communications.
How Camelot's numbers finally came up.
Coping with a crisis - or a scandal.
Seven: Means of Communication.
Ways and means.
Eight: Electronic Communication.
Intranets and extranets.
Nine: Communication Audits.
Extracts from communication audits 156.
Ten Sounding Off.