Center for Creative Leadership (CCL) / Cartwright, Talula / Baldwin, David Communicating Your Vision J-B CCL (Center for Creative Leadership)
November 2007 11,90 Euro 2007. Softcover ISBN 978-1-882197-96-5 - John Wiley & Sons
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Langtext A vision has to be shared in order to do what it is meant to do: inspire, clarify, and focus the work of your organization. One part of your job as a leader is to create commitment to your organization's vision. In order to do this, you have to communicate the vision effectively. In this guidebook we suggest many ways to communicate a vision. We also discuss how to deal with a resistant audience and what to do in the event that you yourself are resistant. You'll learn how to communicate a vision to others in ways that will help them understand it, remember it, and then go on to share it themselves.
