|  | Asher, Spring / Chambers, Wicke
Wooing & Winning Business
The Foolproof Formula for Making Persuasive Business Presentations
 September 1998
25,90 Euro
1998. 240 Seiten, Softcover
ISBN 978-0-471-25370-9 - John Wiley & Sons
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| Langtext
A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed
Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find:
* A proven formula for organizing your thoughts for clarity and impact
* Visualization techniques that help you find the most compelling language and anecdotes to captivate even the toughest audiences
* Surefire techniques for increasing your physical presence and personal persuasiveness
SPRING ASHER and WICKE CHAMBERS (Atlanta, Georgia) are partners of Chambers & Asher Speechworks. They are also columnists for The Atlanta Journal/Constitution. For their work as TV producers they have received six Emmy Awards and the Best of Gannet Award for New Programming.
The A to Z guide to making a flawless business presentation.
Thirty-three million business presentations are made each day, most of them by people whose number one fear is public speaking. This is the complete guide to creating winning business presentations and making the perfect pitch. It includes a step-by-step guide that makes it easy to persuade the listener, develop evidence that sells, and create visuals that reinforce the message.
The authors train several thousand executives each year from organizations including MCI, Georgia-Pacific and UPS.
* Offers a foolproof formula: finding the hook, the incentive, and the style to sell anything to anyone.
Spring Asher and Wicke Chambers (both of Atlanta, GA) are partners of Chambers & Asher Speechworks, an organization providing communications consulting services to business professionals and executives.
Aus dem Inhalt
Partial table of contents:
WOOING THE CLIENT.
The Quick Fix Presentation Helper.
What Turns Them On.
Inquiring Minds Want to Know: Handling Questions and Answers.
ALL THE RIGHT MOVES.
Never Let'Em See You Sweat.
Confidence Is Sexy: Presence.
Let's Face It: Eye Contact and Face Energy.
Reach Out and Touch Someone: Body Language.
It's Not What You Say, but the Way You Say It.
The Pause That Impresses.
Dump the Distractions.
WINNING.
The Secret to Getting Involved.
We have to Stop Meeting Like This: Meetings.
This Could Be the Beginning of a Long-Term Relationship: Job Interviews.
You Want Me to Do What?: Impromptu Speaking.
Appendices.
Index.
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