Negen, Bob / Negen, Susan Marketing Your Retail Store in the Internet Age
1. Auflage Januar 2007 30,90 Euro 2007. 256 Seiten, Hardcover ISBN 978-0-470-04393-6 - John Wiley & Sons
Preis inkl. Mehrwertsteuer zzgl. Versandkosten.
Jetzt kaufen
E-Books sind auch über alle bekannten E-Book Shops erhältlich.
Kurzbeschreibung This practical guide gives specialty retail store owners a proven system for marketing their stores, allowing them to take on the dominant big box stores and Internet merchants. Filled with fresh and innovative ways to reach customers, it also shows owners how to create a great in-store experience and parlay any sale into a long-term relationship. Bob and Susan Negen show retail owners how to become truly customer-focused, creating long-term customer relationships in-store and continuing communication online.
Aus dem Inhalt Acknowledgments.
Introduction.
Who Should Read This Book.
Who Are Bob and Susan Negen and Why Should You Listen to Them?
The Bad News.
The Good News.
The New Millennium Merchant.
The WhizBang! Marketing System: Four Steps to Higher Sales and Happier Customers.
How to Use This Book.
Step One: How to Get New Customers without Going Broke.
Step Two: Turn a First-Time Buyer into a Regular Customer.
Two Key Concepts for Turning a First-Time Buyer into a Regular Customer.
Step Three: Get Your Customers to Shop More Often.
