1. Auflage - April 2009
17,90 Euro
2009. 160 Seiten, Softcover
ISBN-10: 0-470-82383-6
ISBN-13: 978-0-470-82383-5 - John Wiley & Sons

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Langtext
Why don't people reinvest in stocks after having lost money on them? Why do men prefer stocks and women bonds? Why set an inflated asking price when selling a house? All these serious and unexpected questions demonstrate that our personalities, emotions, education and/or superstitions are largely responsible for our bad investments. The experiments in this book offers "self-help" for investors to properly modify their asset allocations decisions based on an understanding of psychoanalysis, learning theory, social psychology, and creative visualization, which can lead to greater success as a trader.

Aus dem Inhalt
Foreword
Chapter 1: A love of anecdotes

Chapter 2: Hopeless at math!

Chapter 3: All the eggs in a broken basket

Chapter 4: For me, it's different!

Chapter 5: An obsession:

Chapter 6: When Mars and Venus decide to invest

Chapter 7: Investing by the Sun

Chapter 8: Inborn or acquired?

Chapter 10: Packaging counts too

Bonus Chapter: Real estate: more than an investment