|  | Vercellis, Carlo
Business Intelligence
Data Mining and Optimization for Decision Making
 1. Auflage März 2009
135,- Euro
2009. 436 Seiten, Hardcover
- Fachbuch -
ISBN 978-0-470-51138-1 - John Wiley & Sons
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| Kurzbeschreibung
Both an introduction and practical guide, Business Intelligence brings together in one text a broad spectrum of issues on the subject for the very first time. The book covers all the hot topics, including data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Careful definitions and introductions of each concept, followed by the extensive use of examples and numerous real-life case studies, make this text highly accessible to postgraduate students, researchers, and business professionals.
Aus dem Inhalt
Preface.
I Components of the decision-making process.
1 Business intelligence.
1.1 Effective and timely decisions.
1.2 Data, information and knowledge.
1.3 The role of mathematical models.
1.4 Business intelligence architectures.
1.5 Ethics and business intelligence.
1.6 Notes and readings.
2 Decision support systems.
2.1 Definition of system.
2.2 Representation of the decision-making process.
2.3 Evolution of information systems.
2.4 Definition of decision support system.
2.5 Development of a decision support system.
2.6 Notes and readings.
3 Data warehousing.
3.1 Definition of data warehouse.
3.2 Data warehouse architecture.
3.2.1 ETL tools.
3.3 Cubes and multidimensional analysis.
3.4 Notes and readings.
II Mathematical models and methods.
4 Mathematical models for decision making.
4.1 Structure of mathematical models.
4.2 Development of a model.
4.3 Classes of models.
4.4 Notes and readings.
5 Data mining.
5.1 Definition of data mining.
5.2 Representation of input data.
5.3 Data mining process.
5.4 Analysis methodologies.
5.5 Notes and readings.
6 Data preparation.
6.1 Data validation.
6.2 Data transformation.
6.3 Data reduction.
7 Data exploration.
7.1 Univariate analysis.
7.2 Bivariate analysis.
7.3 Multivariate analysis.
7.4 Notes and readings.
8 Regression.
8.1 Structure of regression models.
8.2 Simple linear regression.
8.3 Multiple linear regression.
8.4 Validation of regression models.
8.5 Selection of predictive variables.
8.6 Notes and readings.
9 Time series.
9.1 Definition of time series.
9.2 Evaluating time series models.
9.3 Analysis of the components of time series.
9.4 Exponential smoothing models.
9.5 Autoregressive models.
9.6 Combination of predictive models.
9.7 The forecasting process.
9.8 Notes and readings.
10 Classification.
10.1 Classification problems.
10.2 Evaluation of classification models.
10.3 Classification trees.
10.4 Bayesian methods.
10.5 Logistic regression.
10.6 Neural networks.
10.7 Support vector machines.
10.8 Notes and readings.
11 Association rules.
11.1 Motivation and structure of association rules.
11.2 Single-dimension association rules.
11.3 Apriori algorithm.
11.4 General association rules.
11.5 Notes and readings.
12 Clustering.
12.1 Clustering methods.
12.2 Partition methods.
12.3 Hierarchical methods.
12.4 Evaluation of clustering models.
12.5 Notes and readings.
III Business intelligence applications.
13 Marketing models.
13.1 Relational marketing.
13.2 Salesforce management.
13.3 Business case studies.
13.4 Notes and readings.
14 Logistic and production models.
14.1 Supply chain optimization.
14.2 Optimization models for logistics planning.
14.3 Revenue management systems.
14.4 Business case studies.
14.5 Notes and readings.
15 Data envelopment analysis.
15.1 Efficiency measures.
15.2 Efficient frontier.
15.3 The CCR model.
15.4 Identification of good operating practices.
15.5 Other models.
15.6 Notes and readings.
Appendix A Software tools.
Appendix B Dataset repositories.
References.
Index.
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