|  | Knackstedt, Mary V.
The Interior Design Business Handbook
A Complete Guide to Profitability
 5. Auflage Oktober 2012
77,90 Euro
2012. 560 Seiten, Hardcover
ISBN 978-1-118-13987-5 - John Wiley & Sons
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| Kurzbeschreibung
Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability. It offers a complete roadmap to all aspects of starting and running a business, from hiring staff and contract negotiation to marketing and client relations. The new edition describes how the changing economy affects design practices, covers new health and environmental issues, and explores a range of current topics, including social networking, internet marketing, building a brand, and implementing computer technology.
Aus dem Inhalt
Preface vii
Acknowledgments ix
Chapter 1 Finding Your Place in Interior Design 1
Chapter 2 Starting or Changing Your Business Type or Structure 31
Chapter 3 Planning for Profit and Growth 56
Chapter 4 Setting Up a Design Studio 70
Chapter 5 The Design Team 87
Chapter 6 Business Development 135
Chapter 7 Charging for Your Services 174
Chapter 8 Succeeding in Project Management 252
Chapter 9 Working with Sources and Contractors 281
Chapter 10 Managing Your Office 312
Chapter 11 Managing and Securing Your Financial Position 355
Chapter 12 Growing Your Firm and Your Professional Skills 435
Epilogue 445
Appendices: AIA Document B171 ID 447
Professional Associations 465
CIDA 469
Glossary 498
Recommended Reading 533
Designer's Business Forum 538
Index 539
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