1. Auflage - September 2004
21,90 Euro
2004. 238 Seiten, Hardcover
ISBN-10: 0-471-67998-4
ISBN-13: 978-0-471-67998-1 - John Wiley & Sons

Preis inkl. Mehrwertsteuer zzgl. Versandkosten.





Probekapitel

Kurzbeschreibung
What I Learned from Sam Walton unlocks the secrets to Wal-Mart's success and provides answers to these and many other questions. As a former Wal-Mart employee, author Michael Bergdahl had the opportunity to see the Wal-Mart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout the pages of this book. Readers will be introduced to Wal-Mart's unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world's largest company. What I Learned from Sam Walton discloses a business legend's secret strategies for achieving long-lasting success and provides competitors with a road map to successful competition.

Aus dem Inhalt
Foreword.

Preface.

Acknowledgments.

Introduction Picking Wal-Mart's POCKETS--Strategies and Tactics I Learned From Sam Walton.

Chapter 1: Pricing Strategies and Tactics.

Chapter 2: Operational Strategies and Tactics.

Chapter 3: Cultural Strategies and Tactics.

Chapter 4: Key Item/Product Strategies and Tactics.

Chapter 5: Expense Control Strategies and Tactics.

Chapter 6: Talent Strategies and Tactics.

Chapter 7: Service Strategies and Tactics.

Conclusion.

Appendix: Competitive Business Strategies and Tactics; Self-Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal-Mart.

Notes.

About the Author.

Index.