|  | Conrad, Charles R. / Poole, Marshall Scott
Strategic Organizational Communication
In a Global Economy
 7. Auflage Februar 2012
44,90 Euro
2012. 520 Seiten, Softcover
- Lehrbuch -
ISBN 978-1-4443-3863-8 - John Wiley & Sons
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| Kurzbeschreibung
With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories. New and revised case studies provide a fresh view on perennial topics while incorporating perspectives from a variety of disciplines that makes this the definitive source.
Aus dem Inhalt
Unit I: Underlying Concepts
1. Strategic Organizational Communication
2. Keys to Strategic Organizational Communication
Unit II: Strategies of Organizing
3. Traditional Strategies of Organizing
4. Relational Strategies of Organizing
5. Cultural Strategies of Organizing
6. Network Strategies of Organizing
Postscript to Unit II: Contingency Perspective on Organizing Strategies
Unit III: Challenges in the 21st Century
7. Communication, Power, and Politics in Organizations
8. Communication, Decision Making, and Conflict in Organizations
9. Communciation and Organizational Change
10. Communication and Diverse Workplaces
11. Communication, Globalization, and Organizations
12. Communication, Ethics, and Organizational Rhetoric
Postscript to Unit III
Epilogue
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