|  | Snijkers, Ger / Haraldsen, Gustav / Jones, Jacqui / Willimack, Diane
Designing and Conducting Business Surveys
Wiley Series in Survey Methodology
 1. Auflage September 2013
ca. 73,90 Euro
2013. 608 Seiten, Softcover
ISBN 978-0-470-90304-9 - John Wiley & Sons
Preis inkl. Mehrwertsteuer zzgl. Versandkosten.
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| Kurzbeschreibung
Incorporating global research from the field, this book summarizes the current best advice and points out recommended testing and monitoring methods for business surveys. Organized into two sections on Designing and Conducting, it introduces questions that address important conceptual distinctions and covers topics like systematic errors, focus groups, primary and mixed-mode data collection issues, contact strategies, web survey, development and testing methods, data collection instruments, conduct, procedures, administration, and more. It is an ideal book for researchers and data collection methodologists, as well as students.
Aus dem Inhalt
Preface
Chapter 1. Surveys and Business Surveys
Chapter 2. The Business Context and Its Implications for the Survey Response Process
Chapter 3. Quality Issues in Business Surveys
Chapter 4. Planning the Survey
Chapter 5. Sampling and Estimation for Business Surveys
Chapter 6. Understanding and Coping with Response Burden
Chapter 7. Methods for the Development, Testing and Evaluation of Data Collection Instruments
Chapter 8. Questionnaire Communication in Business Surveys
Chapter 9. Business Survey Communication
Chapter 10. Managing the Data Collection
Chapter 11. Capturing, Coding, and Cleaning Survey Data
Chapter 12. From Survey Data to Statistics
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