3. Auflage - November 2009
32,90 Euro
2009. Softcover
ISBN-10: 0-470-82051-9
ISBN-13: 978-0-470-82051-3 - John Wiley & Sons

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Langtext
The new edition of this popular handbook has been revised and updated to equip contemporary university students with the written and oral communication guidelines they need.

Suitable for use across all disciplines, the handbook provides successful approaches to researching, writing and referencing, along with a wealth of examples and practical tips for preparing and presenting oral reports, essays and assignments. The handbook is designed to guide students through University studies.

This new edition features chapter tabs to provide quick reference and ease of use

About the Authors:

Dr Jane Summers is the Associate Dean Learning and Teaching in the Faculty of Business at the University of Southern Queensland. She has spent many years both as a marketing practitioner and as an academic. Her teaching and research interests are in the areas of consumer behavior, e-marketing and sports marketing.

Brett Smith has been a practitioner in business systems and technology for more than two and a half decades, during which time he has relied heavily on well developed communication skills to formulate and communicate business systems solutions. His career has spanned both the corporate and academic sectors and he holds three degrees in business and technology related areas. Brett currently provides business systems consulting services to the corporate sector through his company, BisVision Australia.

Aus dem Inhalt
1 General Guidelines for Assessment

2 Referencing

3 Report writing

4 The case study

5 Essay writing

6 Oral presentations

7 Examination techniques

8 Winning the 'right' job