|Harris, Richard / Sleight, Peter / Webber, Richard|
Geodemographics, GIS and Neighbourhood Targeting
Mastering GIS: Technology, Applications & Management
1. Edition February 2005
2005. 328 Pages, Hardcover
ISBN 978-0-470-86413-5 - John Wiley & Sons
Also available as Softcover.
E-Books are also available on all known E-Book shops.
Geodemographics is the analysis of information about people and their locations and how this can be put to use in marketing, human resource development, resource planning, service delivery and other areas of business. It involves the use of computer software-especially mapping and GIS (geographical information systems) software-to display and analyze geodemographic information. Geodemographics focuses on the methods, theory, and classification techniques for geodemographics and commercial classification products.
From the contents
London to Chicago and back again! The origins of geodemographics.
The Evolution of Geodemographics and the Market Today.
Geodemographics and GIS.
Geodemographic Information Systems and Analysis.
How geodemographic classification are built.
Geodemographics around the world.
"But does it work? " Geodemographics in the dock.
New data, new approaches: from geodemographics to geolifestyles.
Postscript: There are three Is in geodemographics!