|  | Burnham, Terry
Mean Markets and Lizard Brains
How to Profit from the New Science of Irrationality
 1. Edition October 2008
15.90 Euro
2008. 324 Pages, Softcover
ISBN 978-0-470-34376-0 - John Wiley & Sons
Also available as Hardcover. |
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| Short description
From the New Yorker to USA Today, everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrationality as a core feature of both individuals and financial markets. The 2002 Nobel Prize in Economics was awarded to scholars of this new scientific approach to irrationality.
In Mean Markets and Lizard Brains, Terry Burnham-an economist who has a proven ability to translate complex topics into everyday language-reveals the biological causes of irrationality. The human brain contains ancient structures that exert powerful and often unconscious influences on behavior. This "lizard brain" may have helped our ancestors eat and reproduce, but it wreaks havoc with our finances. Going far beyond cataloguing our financial foibles, Dr. Burnham applies this novel approach to all of today's most important financial topics- the stock market, the economy, real estate, bonds, mortgages, inflation, and savings.
This broad and scholarly investigation provides an in-depth look at why manias, panics, and crashes happen, why people are built to want to buy at irrationally high prices and sell at irrationally low prices. Most importantly, by incorporating the new science of irrationality, readers can position themselves to profit from financial markets that often seem downright mean. Mean Markets and Lizard Brains skillfully identifies the craziness that is part of human nature, helps us see it in ourselves, and then shows us how to profit from a world that doesn't always make sense.
From the contents
Preface to the New Edition.
Preface to the First Edition.
Acknowledgments.
Chapter One: Introduction: Mean Markets and Lizard Brains.
Part One: The New Science of Irrationality.
Chapter Two: Crazy People: Lizard Brains and the New Science of Irrationality.
Chapter Three: Crazy World: Mean Markets and the New Science of Irrationality.
Part Two: The Old Art of Macroeconomics.
Chapter Four: U.S. Economic Snapshot: America the Talented Debtor.
Chapter Five: Inflation: Rising Prices and Shrinking Dollars.
Chapter Six: Deficits and Dollars: Uncle Sam the International Beggar.
Part Three: Applying Science and Art to Bonds, Stocks, and Real Estate.
Chapter Seven: Bonds: Are They Only for Wimps?
Chapter Eight: Stocks: For the Long Run or for Losers?
Chapter Nine: Real Estate: Live in Your Home; Make Your Money at Work.
Part Four: Profiting from the New Science of Irrationality.
Chapter Ten: Timeless Advice: How to Shackle the Lizard Brain.
Chapter Eleven: Timely Advice: Investing in the Meanest of Markets .
Notes.
Index.
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