|  | Borbye, Lisbeth / Stocum, Michael / Woodall, Alan / Pearce, Cedric / Sale, Elaine / Barrett, William / Clontz, Lucia / Peterson, Amy / Shaeffer, John Industry Immersion Learning Real-Life Industry Case-Studies in Biotechnology and Business
  1. Edition - January 2009 71.90 Euro 2009. XVI, 204 Pages, Hardcover 31 Fig. (6 Colored Fig.) - Textbook - ISBN-10: 3-527-32408-9 ISBN-13: 978-3-527-32408-8 - Wiley-VCH, Weinheim

Content
Sample Chapter
Short description Aiming to smooth the transition from university to industry for MBA students and biologists intending to work within the biotech industry, this book has been specifically designed for a new Science Master's program at NC University, which has now been introduced all over the USA.
From the contents Principles of Industry Immersion Learning Integration of Pharmaceutical and Diagnostic Co-Development and Commercialization: Adding Value to Therapeutics by Applying Biomarkers Pharmaceutical Industry Product Portfolio Planning and Management Entrepreneurship: Establishing a New Biotechnology Venture Introduction to U.S. Patent Law Intellectual Property Management Operational Excellence In Pharmaceutical Manufacturing Aligning Behaviors and Standards in a Regulated Industry: Design and Implementation of a Job Observation Program
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