Sapienza, Alice M. Creating Technology Strategies How to Build Competitive Biomedical R&D
1. Edition October 1997 119.- Euro 1997. XX, 244 Pages, Hardcover ISBN 978-0-471-15370-2 - John Wiley & Sons
Short description This book with help the reader to analyze the competitive position of biomedical R&D, change one's competitive position by modifying resource allocation, and assess, the fit of potential alliances and acquisition partners. The book will offer guidance on how to evaluate the overall impact of R&D decisions and project choices on corporate goal achievement.
From the contents About This Book.
Determining Competitive Position.
Consistency and Competitiveness.
Changing Competitive Position.
Assessing the Fit of External Knowledge Sources.
Competitive Technology Strategy: Some Implications for Teams.