|  | Leibold, Marius / Probst, Gilbert J. B. / Gibbert, Michael
Strategic Management in the Knowledge Economy
New Approaches and Business Applications
 2., updated Edition - February 2005
39.90 Euro
2005. 355 Pages, Hardcover
40 Fig.
- Monograph -
ISBN 978-3-89578-257-2 - Publicis Publishing, Erlangen
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| Short description
Designed for both advanced students and business managers, this book presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance.
From the contents
The necessity for new approaches to corporate strategy in the global network economy
Fundamental impacts of the global knowledge economy on strategic management
Traditional approaches to and difficulties in existing strategic management applications and tools
New business models and multidimensional corporate objectives in the knowledge economy
New strategic management approaches and processes for innovative business models and corporate capabilities
New strategic management tools
Particular types of new strategies and corporate leadership in the knowledge economy
Strategic management - the challenging road ahead
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