|Scott, Peter R. / Jacka, J. Mike|
Auditing Social Media
A Governance and Risk Guide
1. Edition April 2011
2011. 208 Pages, Hardcover
ISBN 978-1-118-06175-6 - John Wiley & Sons
E-Books are also available on all known E-Book shops.
Peter R. Scott, APR, is a senior-level social media and public relations strategist, working with some of the world's largest and most respected brands and agencies. For more than fifteen years, Peter has led numerous communications, marketing, and interactive media, including serving as the director of marketing and web operations for The Institute of Internal Auditors.
J. Mike Jacka, CIA, CPCU, CLU, CPA, has worked in internal audit since 1983. He has been involved in all aspects of the profession, including development of fraud protocols and procedures, development of a training curriculum and materials for a 200-person audit shop, design of continuous audit techniques used to streamline field audit processes, and management of a thirty person department. He is coauthor of the book Business Process Mapping: Improving Customer Satisfaction, published by Wiley.