|  | Powell, Joe M.
The New Competitiveness in Design and Construction
12 Strategies That Will Drive the 21st-Century's Most Successful Firms
 1. Edition - March 2008
51.90 Euro
2008. 216 Pages, Hardcover
- Monograph -
ISBN-10: 0-470-06560-5
ISBN-13: 978-0-470-06560-0 - John Wiley & Sons
Sample Chapter
Short description
There are 1.5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy that is constantly changing, dauntingly complex, and extremely competitive. Small firms compete locally, middle market firms compete regionally, large firms compete nationally and internationally; but the key to success is about creating a competitive company. Drawing on a two-year research project to define the specific performance characteristics that most accurately identify consistently dominant competitors in the AEC industry, this title sets out to define twelve strategies that will drive the twenty-first century's most successful firms, regardless of size and location.
From the contents
Foreword: A reflection on Science and Industry.
Dedication.
Acknowledgments.
Introduction: Shaping the Build Environment.
Executive Overview.
Chapter 1. Vision.
Chapter 2. Values.
Chapter 3. Competitive Focus.
Chapter 4. Category Ownership.
Chapter 5. Persistent Branding.
Chapter 6. Marketing Breakthroughs.
Chapter 7. High-Impact People.
Chapter 8. New Strategic Relationships.
Quoted Industry Leaders.
Index.
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