Newman, Michael 22 Irrefutable Laws of Advertising And When to Violate Them
1. Edition - January 2006 14.90 Euro 2006. 350 Pages, Softcover - General Reading - ISBN-10: 0-470-82186-8 ISBN-13: 978-0-470-82186-2 - John Wiley & Sons
Detailed description This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.
