Bieler, Peter "This Business has Legs" How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story
- June 1996 34.90 Euro 1996. 206 Pages, Softcover ISBN-10: 0-471-14749-4 ISBN-13: 978-0-471-14749-7 - John Wiley & Sons
Author information PETER BIELER has sold his stake in Ovation, the company that sold the ThighMaster Exercisers. He now owns a Hollywood-based advertising agency that specializes in infomercial marketing and another company that funds infomercial media purchases. SUZANNE COSTAS is a contributing editor at Bloomberg Personal and was an associate editor at Worth magazine. She divides her time between New Rochelle, New York, and Boston, Massachusetts.
