|  | Foster, Graham
The Power of Positive Profit
How You Can Improve Any Bottom Line in Sales, Marketing, and Management with MoneyMath
 1. Edition January 2007
24.90 Euro
2007. 284 Pages, Hardcover
ISBN 978-0-470-05234-1 - John Wiley & Sons
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| Short description
Thousands of big and small companies have no trouble making sales, only to find that the bottom line still looks bad. In The Power of Positive Profit, corporate strategist Graham Foster explains the false success businesses fall for when they engage exclusively in volume selling or cost-cutting, and shares powerful business lessons on how to make a real profit. Using Foster's MoneyMath(c) system, readers will learn how to reorient their business from one with a focus on sales only to one with a focus on bottom-line results. Foster shows how to maintain solid margins, use cash flow as an indicator of financial well-being, price products for a healthy profit, and design an effective "Plan B." Business leaders who want to keep a company growing with healthy margins will find all the answers they need in this powerful and practical guide.
From the contents
Foreword by Kerry Cattell.
Preface by Walter J. Reinhart.
Introduction.
Chapter One: Overcoming a Shaky Start: Millennium Novum.
Chapter Two: Every Business Needs It: Margin.
Chapter Three: Issues Affecting Healthy Margins in Sales.
Chapter Four: The Weapon of Math Instruction.
Chapter Five: Balancing Your Company's Selling and Management Efforts.
Chapter Six: Now for Some Real Bulletproofing.
Chapter Seven: Why Your Perceived Value Beats Product Quality.
Chapter Eight: How Salespeople Can Sell Higher.
Chapter Nine: Getting Higher Market Prices.
Chapter Ten: Price Wars and Profit.
Chapter Eleven: Price War Recuperation.
Chapter Twelve: Pricing for Profit in the Market.
Chapter Thirteen: For Hard Times Have a Plan B.
Chapter Fourteen: Cash Flow: Indicator of Financial Health.
Chapter Fifteen: The Social Damage of Profit Failure.
Chapter Sixteen: The Delight of Positive Profit.
Chapter Seventeen: Responsibilities Attached to Profit Making.
Appendix A: MoneyMath Figures and Tables.
Appendix B: Financial Management Questionnaire.
Appendix C: 101 Price Management Questions.
Acknowledgments.
Bibliography and Recommended Reading.
Index.
About the Author.
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