|  | Wesner, Erik
Success Made Simple
An Inside Look at Why Amish Businesses Thrive
 April 2010
21.90 Euro
2010. 256 Pages, Hardcover
ISBN 978-0-470-44237-1 - John Wiley & Sons
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Sample Chapter
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| Detailed description
The keys to better business from a thriving group of business owners-the Amish
Business can be discouraging. According to US Department of Labor figures, only 44 percent of newly-opened firms will last four years. Amish firms, on the other hand, have registered a 95% survival rate over a five-year period. And in many cases, those businesses do remarkably well-as Donald Kraybill writes: "the phrase 'Amish millionaire' is no longer an oxymoron." Success Made Simple is the first practical book of Amish business success principles for the non-Amish reader. The work provides a platform of transferable principles--simple and universal enough to be applied in the non-Amish world, in a wide variety of business and management settings.
* Learn how to develop profitable and fulfilling enterprises as Amish explain how to build fruitful relationships with customers and employees, prosper by playing to strengths, and create an effective marketing story
* Includes interviews with over 50 Amish business owners outline the role of relationships in business and the importance of the big picture-taking in long-term goals, the welfare of others, and personal integrity
* Offers ideas on practical application of Amish business practices to non-Amish businesses, with bullet summaries at the end of each chapter reviewing the most important take-away points
With a focus on relationship-building and the big picture, Success Made Simple offers business owners everywhere the tools for better, smarter, more successful enterprises.
From the contents
Foreword (Donald B. Kraybill).
Preface: Unearthing the Secrets.
A Note on Names.
1. Eye to the Horizon: Cultivating a Vision and Thriving Through Crisis.
2. Getting Smart: Hands-On Versus the Hallowed Halls.
3. Market-Bound: Excelling at Sales and Marketing.
4. Doing Unto Others: The Crucial Customer Relationship.
5. Choosing Up Sides: Getting the Right People in Place.
6. Fishing Lessons: Empowering Your Most Valuable Asset.
7. Around the Edges: Honing an Efficiency Mentality.
8. The Big Picture: Getting What You Came For.
Conclusion: Barn Raising.
Appendix: Research and Interview Methodology.
Bibliography.
Acknowledgments.
About the Author.
Index.
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