|  | Bethune, Gordon
From Worst to First
Behind the Scenes of Continental's Remarkable Comeback
 1. Edition September 1999
30.90 Euro
1999. X, 294 Pages, Softcover
ISBN 978-0-471-35652-3 - John Wiley & Sons
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| Short description
"In this...often hilarious new book, Bethune tells how he approached his turnaround challenges."-Fortune
"...in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward."-BusinessWeek
From the contents
HOW WE CLIMBED FROM WORST TO FIRST.
Is This Any Way to Run an Airline?
The Last Suppers, or Whose Problem Is It?
Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It.
Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future.
Make Reliability a Reality, or It's Time to Act Like a Real Airline.
Working Together, or Which Part of This Watch Don't You Think We Need?
Success Has No Autopilot.
A FLIGHT PLAN FOR SUCCESS.
How the Sickest Patients Need the Best Doctors, and Concerning Tapeworms.
Nobody Loses When the Whole Team Wins.
Keeping the Lines of Communication Open.
Predictability, or the Value of a Zippo.
What Gets Measured Gets Managed.
Crop Duster's Son.
Why You Just Read This Book.
Acknowledgments.
Index.
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