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Englund, Randall L. / Bucero, Alfonso
Project Sponsorship
Achieving Management Commitment for Project Success

1. Edition - June 2006
47.90 Euro
2006. 224 Pages, Hardcover
- Handbook/Reference Book -
ISBN-10: 0-7879-8136-2
ISBN-13: 978-0-7879-8136-5 - John Wiley & Sons


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Sample Chapter

Short description
This groundbreaking book addresses a widespread but poorly understood problem--project managers answer to the strategists and decision-makers who decide to initiate and fund their projects, but these senior executives often know little about the project management discipline and process. Problems in communication and execution are inevitable as long as senior managers and project managers don't understand the mechanics of their relationship. Step-by-step, this important book explains in detail the responsibilities of the project sponsor, from communications and liaison, problem-solving, mentoring, feedback, to review of the project manager's execution.

From the contents
Preface

The Authors

CHAPTER 1: Project Sponsor Responsibilities
* Project Sponsor responsibilities
* Challenges
* Projects without Sponsorship
* Case Study
* Sponsor Definition
* Project Roles and Responsibilities
* Project Sponsor Activities
* Tools
* Summary

CHAPTER 2: Obtaining Sponsor
* Why choose to sponsor a project?
* Criteria
* Selling Sponsorship
* What will the Sponsor get in return?
* Negotiation
* Informing
* 1:1 Relationship Discussion
* Criteria Chart
* Summary

CHAPTER 3: Sustaining Sponsorship
* Challenges to address
* Proactive sponsorship
* Project reviews
* Checklist
* Moving forward through sponsorship
* Summary

CHAPTER 4: Client Sponsor Relationship
* Creating and maintaining the Relationship
* Client expectations
* Sustaining Supplier/Client Relationships
* Relationship Matrix
* Gaining Credibility
* Example
* Summary

CHAPTER 5: Planning and Executing Steering Committees
* Staffing
* Organizing
* Act as a team
* Taking action on findings
* Demonstrate desired behaviors
* Tools with examples
* Planning and executing Steering Committee checklist
* Summary

CHAPTER 6: Sponsorship and Culture Evaluation
* Corporate cultures
* Critical roles
* Financial responsibilities
* Owner versus Sponsor Roles
* Client Feedback "Radar Chart"
* Survey
* Assessment tool
* Instructions
* Scoring
* Summary

CHAPTER 7: Sponsorship Execution Feedback
* Vision understood/implemented
* Structured feedback to the customer sponsor
* Review sponsorship execution
* Questionnaire (about the sponsor)
* Questionnaire (about the PM)
* Point of view of upper managers in organizations
* Contribution
* Summary

CHAPTER 8: Sponsorship Development
* Positioning
* Real case study
* Clues
* Recommendations
* Selling process
* Approval process
* Action Plan

CHAPTER 9: Sponsor Mentoring
* What is and what is not mentoring
* What is a mentor
* The mentor role
* Things that are not helpful
* Facilitate discussion
* Difficulties and suggestions
* Critical success factors
* The process
* How to continue
* Case Study - Speaking Truth to Power
* Summary

CHAPTER 10: Knowledge Management
* Project reviews
* Prepare a Political Plan
* Conceptual Base
* Views of Politics
* Assessing the Political Environment
* Mapping Behavior
* Authentic Leadership in Action
* Summary
* Concluding Thoughts
* Mindmap
* Sample Political Plan

REFERENCES

INDEX


 
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