|  | Nobrega, William / Sinha, Ashish
Riding the Indian Tiger
Understanding India -- the World's Fastest Growing Market
 1. Edition February 2008
25.90 Euro
2008. 272 Pages, Hardcover
- Practical Approach Book -
ISBN 978-0-470-18327-4 - John Wiley & Sons
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Sample Chapter
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| Detailed description
"India is not the next China but China-plus-more successful with greater political stability and more rapid economic growth. The evidence is here. So are the Indian companies that are driving its transformation-and the failures and successes of foreign companies that are trying to ride the tiger. The lessons from their experiences are spelled out for everyone interested in the Indian boom."
-MARVIN ZONIS, Professor, Graduate School of Business,
The University of Chicago
"For many centuries, explorers tried to ride the Indian tiger, with little knowledge or respect for this incredibly complex civilization and its values. A new group of explorers, the international business community, is now trying again. This book powerfully explains the naiveté of trying to do business in India without an appreciation of the risks and rewards and the cultural challenges. India's history, politics, and caste system influence its huge market in fascinating ways. Enjoy the reading and the ride."
-PAULO CALDEIRA, venture capitalist
"Riding the Indian Tiger is valuable for a businessperson interested in the new India, and especially for the business traveler."
-GURCHARAN DAS, author of India Unbound
From the contents
Preface.
Introduction. The History of India in [5?] Pages.
I. The Largest Market the World has Ever Seen.
II. Bulls & Bears in Mumbai: India's Financial Markets.
III. Why India will Outperform China.
IV. The Road Less Traveled; India's Infrastructure Opportunity.
V. The Next Wave; Beyond IT & Outsourcing.
VI. Look before You Leap.
VII. Understanding the Indian Business Culture.
Conclusion. The Tiger Begins to Roar.
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