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Detailed description Get proven guidance to build a market-driven supply chain management system
Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. * Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks * Includes business cases illustrating the market-driven approach * Reveals how businesses can identify market risks and translate these into supply-side tactics
As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.
From the contents Foreword xi
Preface xv
Chapter 1 Why Bricks Matter 1
Implications 6
Building the Right Bricks 7
A Look at History 13
Supply Chain Pioneers: The Tipping Points 13
Meet the Pioneers 20
Why It Matters 25
Supply Chain Process Evolution 30
Who Does Supply Chain Best? 41
Meet the Supply Chain Leaders 45
Procter & Gamble: The Quiet Leader 46
Apple and Dell: Inventing New Models 52
Summary 56
Notes 57
Chapter 2 Building Value Networks 59
The Journey from Cost to Value 60
Aligning for Success 66
Building of Value Networks 72
Building Value Networks 77
Why Are Value Networks So Hard to Build? 80
A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain 83
Value Chain Case Studies 89
Success in Creating Value in Value Networks 89
Mistakes in Building Value Chain Networks 94
Risk Management 100
Shift to Value-based Outcomes 102
Summary 106
Notes 106
Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation 107
What Is Demand Management? 109
Learning a New Language to Build Market-Driven Demand Management Processes 110
What Is Market-Driven Demand Management? 111
What Is Demand Sensing? 121
What Is Demand Shaping? 123
Achieving Market-Driven Capabilities 127
Why Is Becoming Market Driven Important for Industrial Companies? 133
Driving the Market-Driven Demand Management Advantage 134
Social: A New Form of Demand Signal 136
How Can a Company Improve Demand Management? 142
Summary 143
Notes 144
Chapter 4 Supply Management Evolution 145
Current State 147
Supply Chain Matters 151
Procurement of Raw Materials 154
Manufacturing: The Making of Products 161
Transforming Manufacturing 165
Logistics 181
Summary 193
Notes 195
Chapter 5 Building Horizontal Connectors 197
The Building of Horizontal Supply Chain Processes 201
