|  | Razeghi, Andrew
The Riddle
Where Ideas Come From and How to Have Better Ones
 1. Edition February 2008
24.90 Euro
2008. 256 Pages, Hardcover
- Practical Approach Book -
ISBN 978-0-7879-9632-1 - John Wiley & Sons
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| Detailed description
Praise For The Riddle
"This book provides very clear insight into the way people have new ideas and suggests practical steps that can be used. The approach is different from the formal tools of lateral thinking but equally valid."
-Dr. Edward de Bono, originator of lateral thinking and founder of the World Academy for New Thinking
"The Riddle is a remarkable gift cleverly wrapped in a must-read book. Razeghi thoughtfully awakens and immerses us in that 'eyes wide open, believing is seeing, blissfully ignorant' state of childhood so desperately needed in our world today. As innovation and creativity emerge from their awkward adolescence, The Riddle is not just a rite-of-passage surprise party for your brain but a compelling travel guide for your eager neurons and creative juices."
-Thomas Stat, relationship designer/innovation alchemist, IDEO
"Every innovator in the world looks constantly for the Eureka moment. The Riddle is a must-read book for every problem solver to understand the creative process and to learn how to provoke Eureka moments continuously."
-Salvador Alva, president, PepsiCo Latin America Region Foods & Beverages
"Razeghi has revealed that creativity is not only an art but a science and skill that anyone can learn. His numerous examples and fascinating anecdotes make this book a must-read for anyone-whether you are a CEO or a stock boy, physicist, or phys-ed teacher-who wants to problem-solve more effectively."
-Jonathan Greenblatt, founder, Ethos Water, and former vice president of Starbucks Coffee Company
"Andrew Razeghi's Riddle is an easy-to-understand, step-by-step guide to improving your creativity. I learned how to approach a problem, how to look for solutions, and most important, how to inspire my very own Eureka moments. The book is rich in examples and the best thing of all: it is great fun to read." -Urs Eberhard, executive vice president, Switzerland Tourism
From the contents
Introduction: The Innovation Lament.
1. The Innovation Intent.
2. The Gods Must Be Crazy (Or Is It Just Me?)
3. The Eureka Moment.
4. It Came to Me in a Dream.
5. In the Mood for Innovation.
6. Endlessly Intriguing: Curiosity.
7. Painfully Obvious: Constraints.
8. Distantly Related: Connections.
9. Diametrically Opposed: Conventions.
10. Suddenly Brilliant: Codes.
Epilogue: And So It Is with All Things New.
Notes.
Further Reading.
Acknowledgments.
The Author.
Index.
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