Wiley-VCH - Dupuis, Marc / Dawson, John (eds.) - European Cases in Retailing

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Dupuis, Marc / Dawson, John (eds.) European Cases in Retailing 1. Edition January 1999 37.90 Euro 1999. 304 Pages, Softcover ISBN 978-0-631-20730-6 - John Wiley & Sons
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Detailed description This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today. From the contents Contributors. Preface. Part I: The Internationalization Of Retailing. Part II: The Retailing Mix. Index.

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