Beyond the Pale
The Story of Sierra Nevada Brewing Co.
1. Edition September 2013
ca. 21.90 Euro
2013. 256 Pages, Hardcover
ISBN 978-1-118-00736-5 - John Wiley & Sons
Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.
Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."
* Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product
* Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way
* Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California
Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.
From the contents
Chapter 1: A Toaster, A Dryer, and A Glimpse of Things to Come
Chapter 2: Chico
Chapter 3: Pioneer Days
Chapter 4: (Materials and Ingredients)
Chapter 5: A Bag Full of Dreams, but Empty Pockets
Chapter 6: To Market, To Market
Chapter 7: A Full Bag of Dreams, but Empty Pockets
Chapter 8: Moving On Up
Chapter 9: The Time of Troubles
Chapter 10: The Winchester Mystery Brewery
Chapter 11: Fork in the Road
Chapter 12: Germinating a Workforce
Chapter 13: New Millennium, New Challenges
Chapter 14: Doing the "Right Thing"
Chapter 15: Good is Not Good Enough
Chapter 16: The Future