How to Market Your Business to The Top!
1. Edition April 1997
1997. 216 Pages, Softcover
ISBN 978-0-471-14254-6 - John Wiley & Sons
How to Market Your Business to the Top!
"Jeff Sussman is the consummate PR professional. His ideas and knowledge make him number one. They say we all have 15 minutes of fame coming; well, with Jeff Sussman, there's a whole lot more, including the financial rewards. He put Check-a-Mate on the map!" - Jerry Palace President, Hill Street Security and Check-a-Mate Investigations
"Jeffrey Sussman's marketing and promotional advice is second to none. He has been extremely helpful to me and to my firm. Anyone who wants to reach new levels of success should read Power Promoting." - Stephen J. Cabot, Esquire Chairman, Labor Relations and Employment Law Department Harvey, Pennington, Herting, Renneisen, Ltd.
"PR is not just for the big guys. Small businesses, particularly start-ups, can benefit by cleverly thought-out and wonderfully executed public relations. Jeffrey Sussman provided both of those to our company. He got us publicity and brought attention to our products at a very favorable cost." - Len Feldman President, PROfessional PROduct Research, Inc.
"Jeffrey Sussman is the P. T. Barnum of public relations. When he calls to pitch an idea for an article, he hooks media types like me with his enthusiasm, his wit, and his always novel approach to touting his clients. His book is both a fun read and an indispensable guide to how he does it." - Jeff Zaslow Columnist, Chicago Sun-Times
"Power Promoting shows how to combine creative thinking with common sense. As an editor, I know Jeff Sussman does his homework, knows how to use the fundamentals, and makes his client's story work for me." - Jack Roberts Editor, Philadelphia Business Journal
"An insightful rung-by-rung guide to the ladder of success for anyone with something to promote. . . .If you want to buy into the world of getting your message out to the public, this book is one-stop shopping." - Steve Schwartz Senior Producer, fX Networks, Inc.
From the contents
Identifying Your Market.
Your Name in Lights: The Media Can Make You Famous.
Selling the Sizzle: How to Use Publicity to Increase Sales and Profits.
Reach Out and Touch a Prospect: Closing Deals.
Promoting New Business to Get Newer Business.
Organizing Special Events.
Signs for Success, Signs of the Times.
Low-Cost Promotions that Work.
Win-Win Promotions: Contests, Raffles, and Coupons.
The Envelope, Please: Awards that Promote Your Business.
To Err Is Human; To Succeed Takes Patience: Mistakes to Avoid, Secrets to Keep in Mind.
Your Marketing Program, Your Press Kit.