Wiley-VCH - Wilson, Clement C. / Kennedy, Michael E. / Trammell, Carmen J. - Superior Product Development

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Wilson, Clement C. / Kennedy, Michael E. / Trammell, Carmen J. Superior Product Development Managing The Process For Innovative Products 1. Edition December 1995 28.90 Euro 1995. 276 Pages, Softcover ISBN 978-1-55786-509-0 - John Wiley & Sons
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Detailed description Superior Product Development presents lessons learned by actual firms whose high-value, robust and timely products have been technical and market successes. From the contents 1 Introduction. 2 The Product Development Process. 3 Product Ideas. 4 Customer Future Needs Projection. 5 Technology Selection and Development. 6 Final Product Definition and Project Targets. 7 Product Design and Evaluation. 8 Marketing and Distribution Preparation. 9 Manufacturing Systems Design. 10 Product Manufacture, Delivery and Use. 11 Leading and Organizing Product Development. Discussion Questions.

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