E-Books are also available on all known E-Book shops.
Detailed description The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.Includes:* Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook* Building a loyal community who will keep coming back and buying from you* How to offer superb customer service to your social media consumers* Developing new product especially for this new environment* Measuring your ROI
From the contents Introduction: The Death of Attention viiChapter 1: Welcome to Social Commerce 1Chapter 2: Diving In 21Chapter 3: Getting New Customers in the Social Media Age 41Chapter 4: Subtle Selling 59Chapter 5: Customers and Beyond - The Different Communities You Can Talk to 77Chapter 6: Building a Community 95Chapter 7: New Product Development and Customer Service 113Chapter 8: Marketing Communications 129Chapter 9: Show Me the Money - Measuring ROI 147Postscript 163Index 167