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Kotler, Philip / Trías De Bes, Fernando
Lateral Marketing
New Techniques for Finding Breakthrough Ideas

1. Edition - September 2003
32.90 Euro
2003. 206 Pages, Hardcover
- Handbook/Reference Book -
ISBN-10: 0-471-45516-4
ISBN-13: 978-0-471-45516-5 - John Wiley & Sons

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Author affiliation
P. Kotler, J. L. Kellogg Graduate School of Management, Northwestern Univ.

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