1. Edition - February 2010
21.90 Euro
2010. 240 Pages, Hardcover
- Practical Approach Book -
ISBN-10: 0-7879-7639-3
ISBN-13: 978-0-7879-7639-2 - John Wiley & Sons






Sample Chapter

Detailed description
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
* Offers a key resource for gaining competitive advantage in tough times
* Shows why the quality of vulnerability is so important in business
* Includes ideas for inspiring customer and client loyalty
* Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

From the contents
Introduction.

The Fable.

Part One: Theory.

Part Two: Practice.

Part Three: Research.

Part Four: Testimony.

The Model.

The Origins of Getting Naked.

Naked Service Defined.

Shedding the Three Fears.

Broader Applications of Nakedness.

Acknowledgments.

About the Author.