|  | Chritton, Susan
Personal Branding For Dummies
 1. Edition June 2012
21.90 Euro
2012. 360 Pages, Softcover
ISBN 978-1-118-11792-7 - John Wiley & Sons
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Sample Chapter
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| Detailed description
The fun way to create and maintain personal branding
Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception.
Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.
* Tips on utilizing Social Media to showcase your personal brand
* How personal branding can help advance your career
* Guidance on creating a clear and concise image
With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
From the contents
Introduction 1
Part I: Why Is Personal Branding Important? 7
Chapter 1: Showing the World Who You Are 9
Chapter 2: Appreciating the Power of Branding 27
Chapter 3: Case Studies in Personal Branding Success 41
Part II: Knowing Your Brand 55
Chapter 4: Defining Who You Are 57
Chapter 5: Spotting Your Target Audience 89
Chapter 6: Knowing Your Niche -- and Your Competitors 103
Chapter 7: Crafting Your Personal Brand Profile 115
Chapter 8: Writing Your Story 127
Part III: Communicating Your Brand with the World 141
Chapter 9: Branding Your Traditional Communication Tools 143
Chapter 10: Communicating Your Brand Online 163
Chapter 11: Planning Your Personal Brand Communications 197
Part IV: Controlling Your Brand Ecosystem 211
Chapter 12: Fashioning Your Image to Match Your Personal Brand 213
Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233
Chapter 14: Focusing on Special Populations 251
Chapter 15: Building and Nurturing Your Network 271
Chapter 16: Personal Branding in the Workplace 287
Part V: The Part of Tens 305
Chapter 17: Ten Key Benefits of Personal Branding 307
Chapter 18: Ten Ways You Can Sink Your Brand 311
Chapter 19: Ten Ways to Demonstrate Your Brand 315
Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321
Index 325
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