Wiley-VCH - Kubena, Mike / Okes-Voysey, Mark / Vizjak, Andrej - Innovation Excellence in Central and Eastern Europe

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Kubena, Mike / Okes-Voysey, Mark / Vizjak, Andrej Innovation Excellence in Central and Eastern Europe A PwC Experience 1. Edition August 2012 29.90 Euro 2012. 216 Pages, Hardcover - Professional Book - ISBN 978-3-527-50670-5 - Wiley-VCH, Weinheim	Content Sample Chapter
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Short description Ziel des Buches ist es, den Entwicklungs-, Marketing- und Vertriebsverantwortlichen der Unternehmen in Osteuropa zu vermitteln, wie im Rest der Welt Innovation funktioniert und was sie davon lernen bzw. welche Erfahrungen sie "überspringen" können.

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